Marketing promotional strategies and analysis Essay Example

platforms like television, radio cinema, and the internet can be utilized for product advertising purposes.
In addition, lapboards, magazines, planes, and product placement are options that Hagen-Dads extensively utilizes for advertising. Local media, such as notice boards, shop windows, and public spaces can also be used to influence buyer behavior and promote the advertised product. Hagen-Dads advertises their products in cinemas and on television. They also employ magazine and billboard advertisements. Their marketing strategy focuses on positioning themselves as a luxury ice cream brand. Recently, they launched a new advertising campaign called "Made for Movies" which is aligned with a special offer at Blockbuster videos where customers can enjoy free video rentals.

During its early days in England, Hagen-Dads relied on word of mouth marketing to establish credibility. Initially available only in market shops, they positioned their product as a premium option. To attract their desired audience, they placed advertisements in magazines like Vogue using the AID (Attention-Interest-Desire) technique to gradually capture people's attention.

Although limited availability and high cost initially restricted access to the product for many people, over time it became more widely accessible through various retail outlets. People purchased Hagen-Dads out of curiosity to experience its renowned quality based on rave reviews from others.Ben and Jerry do not currently advertise on television or in magazines, but they promote their products through various promotional events such as offering free tastings on buses that go to universities. They regularly introduce new ice cream flavors, including a special "Flavor of the Month," while also discontinuing those that don't perform well.