Marketing Project – Autonomous Bladeless Lawn Mower Essay Example

these same features with Go-Mow, it will make the top of the list for safe, efficient, and user-friendly mowers. The public would view this as valuable because from 2013-2015, there was an average of 35,000 walk-behind power lawn mower injuries per U.S. data.

Sunshine Landscaping and Lawn Care has a history of gaining referrals and retaining long-term customers. As technology advances and a new generation takes over, the company aims to design and construct a bladeless autonomous mower. These objectives are in alignment with the guidelines set by the S. Consumer Product Safety Commission in their Power Lawn Mowers Fact Sheet from 2015.

Sunshine Landscaping and Lawn Care, a small family-owned business in central Florida, has been operating in the area for over 40 years as a Limited Liability Corporation (LLC vs. S Corp: Which Makes Sense for Me? 2016) with five non-family employees. They plan to increase profits gradually in the coming years by adding this product to their steady revenue intake.

The company offers landscaping designs and lawn care maintenance customized to their clients' preferences. Their revised goals and objectives focus on promoting a new product and balancing their needs to remain financially stable. The goals include increasing market share by enhancing customer retention, signing channel partners, and boosting sales. The second goal revolves around sustaining customer satisfaction by lowering wait times, increasing on-site visits, and conducting customer satisfaction surveys.

By boosting team building meetings, offering greater training opportunities and enhancing internal communications, Sunshine Landscaping and Lawn Care aims to establish robust cultural values within the business. Alongside these pursuits, the company intends to construct an exceptional product by incorporating an expanded set

of features, implementing novel design layouts, and widening the reach of marketing outreach. With steadfast commitment, the company hopes to achieve its objectives and boost its overall worth.