Marketing Channels Practice Quiz 1 – Flashcards
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Because the Sales Coordinator at Borden, Inc. makes channel decisions, he/she can be considered:
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A channel manager
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According to the text, the technology that is likely to have the greatest impact on marketing channels is:
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The Internet
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When considering the flows in the marketing channel for lawn tractors, product flows __________ and negotiation flows __________.
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Down the channel; both up and down
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Four heavy equipment producers decide to sell their forklifts directly to 12 warehouses. The number of contacts necessary is:
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48
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Which of the following statements is correct?
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The use of additional intermediaries will often increase the level of contactual efficiency
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Management of the marketing channel frequently involves all of the following except:
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Interorganizational management
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Which of the following statements is false?
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The flexibility to respond to consumers does not appear to be relevant to channel design
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The channel manager should allocate the distribution task to:
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Those firms that can perform them most efficiently
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According to the text, the confusion over the definition of the marketing channel stems mainly from which of the following causes?
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The differing perspectives or viewpoints used
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The text argues that the role of marketing channels in marketing management is:
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Of strategic importance in many cases
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Ten manufacturers of wallpaper all sell through one wholesaler to five retailers. The number of contacts needed for all of the manufacturers to contact all of the retailers is:
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15
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Which of the following is not relevant to the definition of, channel?
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Internal, meaning the channel exists as part of the firm
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The channel manager is:
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Anyone in the firm who makes marketing channel decisions
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The channel structure depicted as M->W->R->C indicates:
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The channel manager has allocated distribution tasks to his/her own firm, wholesalers, retailers and consumers
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In the development of channel strategy, the channel manager is faced with:
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An allocation decision
