Marketing Caselet Essay Example

for promotion, ghosted.PH had a high occupancy rate in its first month, surpassing that of most hotels. This innovative approach has created a new business model within the hotel industry.

A. Who is the target market for ghosted.PH?
B. How does ghosted.PH's marketing mix compare to other value hotels? What are their strengths and weaknesses?
C. How is ghosted.PH able to offer such affordable prices for their rooms?

Chapter 4: Product Strategy: Product In the fast food industry, one area for growth has been the introduction of breakfast options. Both Jollibee and McDonald's have separate menus for breakfast and lunch to cater to different meal times; however, their lunch and dinner menu remain the same.
A. Do consumers' dining behaviors differ between lunch and dinner?
B. If so, what are those differences?Cataracts Corporation, in an effort to regain the upscale market they had lost, decided to offer their products through two newly branded stores instead of their regular Cataracts brand. In 2010, they tested a new coffee house called "Rosy Street Coffee and Tea by Cataracts Corporation" in the USA. This innovative neighborhood shop not only sells coffee, wine, and beer but also offers organic pastries, gourmet cheese, and meat plates. The purpose of this test was to address the loss of the upscale market when cheaper lattes and pastries were introduced at their mainstream store called 1 5th Avenue Coffee and Tea. Both Ray's Street and 1 5th Avenue are located in Seattle where Cataracts' headquarters are based. The success of these coffee shops will have implications for the overall Cataracts brand and its global network of over 16,000 stores worldwide, including those in the Philippines.

During San Miguel Brewery's annual

stockholders meeting in 2010, it was reported that Luzon has a significantly higher beer consumption per capita compared to Visas and Mindanao regions with an average of 40 liters per year versus just a few liters respectively. As of 2010, San Miguel Brewery holds about a 96% market share aimin gto increase its annual sales from 1.5 billion liters to2 billion liters by promoting its various beer brands in the Visasand Mindanao areaThere is a need for investigation to understand the reasons behind lower beer consumption in the Visas and Mindanao areas compared to Luzon. B. San Miguel Brewery has an opportunity to promote its various beer products and increase consumption in these underserved markets. By leveraging its synergy with sister companies, San Miguel Brewery can generate higher demand for beer in the Visas and Mindanao area. Chapter 4: Product Strategy: Green Marketing Despite lacking nutritional value, sharks fin soup is a popular dish served in many Chinese restaurants. Sharks fin dumplings are also frequently ordered from menus. Hong Kong, Taiwan, and Singapore are the main countries trading and supplying shark fins to Chinese restaurants in the Philippines. The fins come from sharks that weigh about one kilogram each and are approximately 50 to 60 meters long. Unfortunately, some fishermen engage in a cruel practice where they capture sharks, cut off their fins, and throw them back into the sea to die as a way of saving space on their boats.To prevent this horrific act and protect sharks from extinction, more countries are implementing bans on fishing and trading of shark fins aiming to maintain ecological balance.In order to further safeguard these creatures, several approaches

can be takenTo protect and preserve sharks, it is crucial to advocate for government bans on shark fin trade. Additionally, encouraging restaurants not to serve shark fin dishes and urging customers not to consume them would also contribute to their conservation efforts. While there may be challenges, taking individual or collective action is vital in making a difference. It is not sufficient to merely acquire knowledge; it is equally important to take appropriate steps based on that knowledge. Therefore, devising and executing a campaign aimed at significantly reducing or completely eliminating the trade and consumption of shark fins in the Philippines becomes essential for preserving the existence of these species.