Marketing and Financial of the Star Publication Malaysia Berhad Essay Example

Our content development and management values embody constructive engagement, rather than focusing solely on negative stories. The Star makes an effort to block offensive content, despite the difficult choice between monetary gain and upholding our values. For example, our magazine Kuntum is priced low for school children to afford. We trust that Malaysian readers recognize The Star's marketplace position and uphold our status as the most widely-read English-language daily and Sunday newspapers in Malaysia. The Star publishes four editions, with two covering the northern peninsular states and the other two covering the rest of the country.

The Star is a 3-in-1 paper consisting of the Main Paper, StarBiz, and StarTwo. In 2007, it was revamped to include modern and edgier features in its sections, giving it a contemporary look for the new millennium. The Main Paper reports on both local and global news while StarBiz provides comprehensive coverage on business developments, market trends, financial reports, and stock market updates. StarTwo features articles on various topics such as lifestyle, entertainment, health, parenting, social etiquette, science, environment, fashion, and food. The newspaper also includes weekly sections such as Star Maritime every Monday which covers the shipping and sea-trade industry. Star-In.Tech every Tuesday and Thursday which focuses on computers and information technology. Youth 2 appears every Thursday highlighting lifestyle and trends for the young while StarWeekend replaces StarTwo every Saturday offering articles on hobbies, holidays, leisure and weekend getaways.

The Star BizWeek is a financial publication released once a week on Saturdays, covering topics such as significant companies, people, news, developments, and stocks that are anticipated to be in the spotlight during the upcoming week. The Star also publishes regional

sections, including StarMetro (published Monday to Saturday) which discusses events and entertainment within the Klang Valley, and North (published on Wednesday and Friday) which provides coverage of activities within the northern region that encompasses Perlis, Penang, Kedah, and northern Perak. The Star releases special category-based sections like Clove (released every second Thursday of the month) containing articles on family, beauty, fashion, and relationships. Another special section is The Star NIE (Newspaper-in-Education), which provides a unique approach to English language education by teaching it in secondary schools. On Sundays, The Star offers worldwide news and exclusive reviews including an Education section with expert opinions from educationists on careers, exam strategies and tips on higher learning approach along with NIE highlights. Moreover, StarMag published by The Star offers more than just a weekend read to its readers. It is a world of lifestyle content providing information on travel destinations, food recipes, arts & culture events happening around us, fashion trends, books reviews, automobile updates and home designs.

StarMag includes two pullouts, Fit For Life and Variety. Fit For Life covers topics such as medical research, fitness trends, diet and nutrition, mental and emotional health, aging, public health, complimentary therapy and vibrational healing. Variety features entertainment news for TV and radio, interactive items like puzzles, horoscopes, children's pages and a TV guide. Place The Star is committed to delivering accurate news and reliable information to educate and entertain Malaysian society. Star Publication Malaysia Berhad is focused on developing scenario planning for the media industry as a whole.

In 2009, scenario planning aimed to raise awareness in Malaysian society. The Star and NST were sold for RM 1.00 per copy

in Peninsula Malaysia, while The Sun was sold for 80 cents per copy. On the other hand, The Edge was sold at a premium price of RM3.20 per copy. While some publishers believed that a lower price strategy would attract a larger market share, particularly from lower-income groups, others argued that the cost of production should dictate the newspaper's cover price.

According to the Production Manager of The Star Publications, the cost of producing a 180-page product is approximately RM2.00, but it is not feasible to raise the cover price due to the nature of the product. He also mentioned that if the deficit in advertising revenue is not covered, there will be a net loss, considering that they only receive 80 cents per copy from vendors.

Interestingly, there is no cost reduction in the print business despite an increase in usage, according to an observation made by an individual. Our external communications, including trade representations, are based on factual information and do not deceive in any manner. This extends to promotional materials such as releases to the Stock Exchange and trade releases. The Malaysian advertising market witnessed a total ratecard spending of RM6, reflecting industry trends for print and online publications.

According to Nielsen Media Research, adspend in 2009 reached 6 billion, representing a growth of 7% from the previous year. The bulk of adspend is still commanded by newspapers (52%) and terrestrial television (37%). While English newspapers experienced an overall decline in circulation, The Star and Sunday Star saw slightly lower sales. This may be partially due to a decrease in advertising spending from sectors that rely heavily on print. To address this, the Board has

taken steps such as launching the Star Sarawak edition and Mingguan mStar.

Strategy ; planning: The Star has expanded its content delivery channels over the years and now provides multimedia content through print, the Internet, radio and mobile phones. In 2010, the organization plans to diversify further by venturing into mobile application development and creative multimedia. The Star Media Group has demonstrated its commitment to innovation in the media industry by obtaining MSC Status for three of its subsidiaries in 2009, which will explore new opportunities in online property advertising, recruitment and content delivery. Additionally, in response to the growing demand for Bahasa Malaysia publications, The Star has decided to publish a weekly Bahasa Malaysia edition, providing readers with another language option.

The launch of Mingguan mStar marks a significant milestone in the growth of the Group. It signifies the growth of Malaysia's No.1 English daily and promotes unity through the national language, celebrating the spirit of 1Malaysia. On 7 March 2010, The Star, Sarawak edition was introduced, providing Sarawakians with an extensive range of reading materials at a reduced cover price. The paper has officially hit the streets after the signing of a printing contract between Star Publications (M) Berhad and UBP Printing Sdn Bhd in November, ensuring availability to readers by 6 in the morning every day.