According to Motorola (2007), the company is renowned globally for its innovation and leadership in wireless and broadband communications. It has implemented innovative strategies to serve various markets worldwide. Recently, the company launched the MotoKrzr, a product that offers unique reflections for mobile phone users.
The phone was developed with a focus on reflections, as its surface reflects exceptionally well. The advertisement for the phone revolves around the concept of reflections, as seen in the scene where a boy chases a girl, only to find her standing behind him while he sits in a coffee shop. The objective was to showcase how the phone's reflective surface allows the boy to see the girl behind him.
The advertisement's music conveys that the mobile phone is all-encompassing for bo
...th genders, offering a range of features, though this is not the primary focus of the campaign. Motorola also placed various mirrors in different locations as part of their advertising strategy, including shopping malls worldwide, with the intention of promoting the idea of reflections to customers and delivering their message effectively.
Motorola educated customers on the uses of reflections and their applicability in daily life. To facilitate this, the company established information booths at shopping malls where shoppers could engage with sales representatives and gather information on different Motorola products and features. Source: Motorola (2007). "About Motorola."The date January 19, 2007 marked the retrieval of information from the URL http://www.motorola.com/content.jsp?globalObjectId=1, enclosed in .
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