Marketing An Introduction Chapter 10 and 11 (MC) – Flashcards

7) Which of the following is true of using direct marketing channels? A) It decreases the number of channel transactions between the producer and customer. B) It is used by firms that sell their products through intermediaries. C) It is a distributing channel that does not use intermediaries. D) It gives the least amount of control to the producer over selling their product. E) It creates a complex distributional channel with several types of flows.

17) Which of the following exemplifies vertical conflicts that occur in a distribution channel? A) conflicts that occur between same levels in the same channel B) conflicts that occur between different levels of the same channel C) conflicts that occur between same levels of different channels D) conflicts that occur between a supplier and a producer E) conflicts that occur between two suppliers over meeting the demands of a producer

21) A ________ is a channel structure in which producers, wholesalers, and retailers act as a unified system. In such a structure, one channel member owns the others, has contracts with them, or has so much power that they all cooperate. A) direct marketing system B) horizontal distribution channel C) logistical marketing system D) conventional distribution channel E) vertical marketing system

23) A(n) ________ marketing system is a marketing system that combines successive stages of production and distribution under a single ownership, where channel leadership is established through common ownership. A) contractual vertical B) corporate vertical C) administered vertical D) horizontal E) direct

25) Which of the following types of marketing systems does a franchise organization follow? A) administered vertical marketing system B) horizontal marketing system C) contractual vertical marketing system D) corporate vertical marketing system E) direct marketing system

28) A(n) ________ marketing system is one that coordinates successive stages of production and distribution through the size and power of one of the parties. A) direct B) contractual vertical C) horizontal D) corporate vertical E) administered vertical

35) ________ distribution is a product distribution strategy that involves stocking the products in as many outlets as possible. A) Selective B) Exclusive C) Intensive D) Exponential E) Partial

49) Which of the following is an example of reverse distribution in a supply chain? A) products moved between intermediaries before reaching the customer B) products moved directly from producer to customer C) products moved to the factory by suppliers D) products moved from the factory to resellers E) products that are to be disposed upon being returned by resellers

58) ________ is the combining of two or more modes of transportation to move products. A) Vertical transportation B) Disintermediation C) Just-in-time systems D) Express transportation E) Intermodal transportation

1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A) Sole sourcing B) Retailing C) Manufacturing D) Supplying E) Segmentation

4) Stores that provide moderate sales assistance because they carry shopping goods about which customers need a moderate level of information are called ________. A) self-service retailers B) full-service retailers C) off-price retailers D) limited-service retailers E) convenience retailers

9) GameStop sells video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n)________. A) department store B) convenience store C) specialty store D) discount store E) off-price retailer

11) A department store is characterized by a ________. A) narrow product line B) product line that primarily stocks specialty goods C) predatory pricing strategy D) deep assortment in every single product category E) product line-up of clothing, home furnishings, and household goods

16) Which of the following types of stores is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services? A) discount stores B) specialty stores C) factory outlets D) superstores E) off-price outlets

22) An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods is called a ________. A) category killer B) factory outlet C) specialty store D) superstore

36) Toby's chain of department stores carries a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. The stores typically charge a relatively high markup, but also hold frequent sales and price promotions, in particular, offering discounts to customers who use Toby's frequent user card. Toby's uses ________ here. A) self-service retailing B) experiential retailing C) high-low pricing D) everyday low pricing E) price fixing

40) A ________ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank. A) community shopping center B) warehouse club C) franchise organization D) lifestyle center E) power center

47) ________ includes all activities involved in selling goods and services to those buying for resale or business use. A) Wholesaling B) Sole sourcing C) Franchising D) Crowdsourcing E) Differentiating

63) Today's large and progressive wholesalers have successfully reacted to rising costs by ________. A) relocating in low-rent, low-tax areas B) investing in information technology systems C) eliminating the need for brokers and agents D) increasing their markup and lowering their status of operations E) reducing promotional activities