Market Share Narrative Essay Example

market potential might exist in other countries (Perner, 2008). 1-Taiwan’s implication on the economies of the countries neighboring Taiwan and its political stability as a market is a demographic.Upheavals between Taiwan and China might be a longstanding political dilemma and one with unexpected economic implication within unknown timeframes. As such, rather than investing thoroughly on Taiwan, regardless of its emergence as a big market, exporting the products and having local partners is more appropriate to resolve the issue’s of impeding political storms.

However, the need for more concise primary and secondary research on the China-Taiwan political problems will facilitate the proper decision to be availed to resolve this problem.This is basically in the context of economics. The border disputes or colonization problems arising might have long term on the corporate health of the Taiwanese companies and foreign investments in Taiwan. Its commonplace that, countries with border disputes, a history of invasions, and other tensions between them put off direct foreign investments and companies from investing in them. Secondary research and primary research on this perspective will help resolve this issue.

As such Berri will have a clear guide on whether to establish a processing and packaging plant in Taiwan or it will directly export brands to Taiwan, and if appropriate, seek a local partner in Taiwan. To reach this, the company has to buy both primary and secondary research from reliable and updated archives so as to avail substantive and actual data regarding the arising issues of political-economic issues of Taiwan. 2- Economic progress of Taiwan in the recent past as a nation and major gains and reforms in the foreign investments provisions has been of

interest to various companies.This has created an in liking to the Taiwanese business environment by companies.

As such, Taiwan is an attractive market which would be auger well for Berri, however, this has to be quantified through having clear insight about its gross domestic production GDP, economic growth and economic drivers as well as policies enacted and those governing trade. 3- Strengths of various competitors in the market and their weaknesses as players in the market and also their strategies in the market.4- American political and foreign policy impact on the Taiwanese economy so as to understand the implications of aggressions against U. S on its economy is an important factor considering the situation in Japan and Malaysia, key markets for Berri. America’s foreign policy might invoke Chinese aggression toward Taiwan, a land it considers its territory. This would obviously affect the direct investment by Berri hence render the resources used as dead capital and misused funds after the collapse of institutions due the war or animosity that would ensue.

5- Quality and price as well as packaging and packaging facade implication on consumer behavior is the most integral once Berri enters the market. As such, it is important to understand consumer behavior profoundly so as to understand how to sell and how to package the brand and subsequently succeed in the venture through sales. The consumer behavior in Taiwan resonates to media hype on soft drinks and related beverages implications on the health of individuals. The approach towards consumer behavior should be through segmenting the brands into various price tags, tastes and packages.This is because consumers have different tastes to drinks, some like mango, and

others passion and apple and so forth, as such quality of either of these tastes and their variety should be at the forefront of the marketing strategy.

Due consumer sensitivity to facial appeal, the brands should have attractive, distinguished, original and very catchy features and packaging. This way, consumers will develop interest on the products. A special consideration on consumer response to price is vital.A certain group of consumers have interest on very expensive products which satisfy their interests whereas others like average prices which reflect on quality and affordability. The other group likes cheap and quality as such reaching them should also be looked into thoroughly.

Understanding the precise market where each of these products is will quantify the essence of maximizing sales and satisfying the market. The company shall invest on a system through which it will reach the right market for each product so as to establish a market-share.6- Taiwan’s consumer culture and domestic products performance in the Taiwanese market, their popularity and consumer behavior towards them is vital due to the competition aspect of the market as well as policies. According to Lars (2008) culture is well understood from the perspective of what traditional products have and how consumers have trusted them over the years. Lars argues that Culture is comprehensive meaning that all parts must fit together in some logical fashion.

It should be noted that there is a tendency of outsiders to a culture to overstate the similarity of members of that culture to each other.The venture should be diversified to various age cultures like teenage market, adult and family products. This increases the Berri product range hence increasing

its sales capacity fairly well. 7- Consumer behavior and consumer response to media based hype on health implications by such products.

Media hype on health problems resulting from consumption of fresh juice might be bad news, but the approach to fresh juice and the branding of the fresh juice might be multi-dimensional in terms of impact on consumer behavior.