MANAGING INTERNAL TOURISM Essay Example

a base for travelers to engage in activities at their destination. Therefore, travel would not be complete without proper accommodation facilities. Travelers often rely on accommodations along the way for rest and refreshment during their journey making it an essential part of human travel (Martin et al., 2014 p.125).Throughout history, there have been various forms of accommodation. Sports associations and convenience establishments have a common goal of benefiting their customers (Guttentag, 2015 p.1195). While hotels are the main form of accommodation, there are also many other types available as supplementary options. Supplementary accommodations cater to different needs and can be categorized based on location, services offered, and type of service (Michailidou et al., 2016 p.13). These types of accommodations are more cost-effective for guests compared to larger hotels and resort establishments. They provide minimal services such as overnight stays and basic meals in exchange for payment.

Accommodations can be classified in various ways based on criteria like price, location, target audience, and services offered. There is a wide range of options available to guests including luxurious five-star hotels to budget accommodations and one-star campgrounds to five-star campgrounds. Each guest can find the best option that suits their budget. The geographical location also contributes to the diversity of accommodations with some situated in urban areas while others are located in rural settings.

The role of accommodation in tourism development is crucial for the success of the tourism industry. Accommodation facilities play a significant role in attracting tourists to various destinationsSome settlement offices cater to business travelers and families, while others focus on leisure explorers (Polo-Pena, 2012 p.510). The availability and quality of accommodation facilities directly impact the overall

tourism experience. It is essential for tourism planning to consider the development of accommodation as a core element. Comfortable hotels and other forms of accommodation play a vital role in ensuring that tourists feel at home and are more likely to revisit the same destination. On the contrary, a bad experience with accommodation can deter tourists from returning and may negatively affect the reputation of the place among their acquaintances (Hayslip et al., 2013 p.303; Thomas;Wood, 2014 p.40).

Visitor spots around the world have been prioritizing convenience offices in order to provide maximum comfort to tourists at reasonable rates. It is crucial and challenging for accommodation providers to offer comfortable lodging options for people from different economic backgrounds. However, the accommodation industry has faced several challenges in recent years due to changes in demands within the tourism sector. The global financial crisis has severely impacted the industry, leading many operators to shut down or accumulate significant debtTo address these challenges, certain establishments have opted to offer their rooms at significantly discounted prices during periods of low demand, with some luxury hotels even reducing rates by up to 80% (Yeh, 2013 p.220). Ample opportunities for great deals can easily be found through a basic web search on any given day. Whether it is part of a larger climate change trend or simply a natural cycle, the frequency of natural disasters has been increasing in recent times. The recommendations provided are particularly important as many affected regions heavily rely on tourism for economic sustenance. The potential impact of avian flu may surpass that of SARS, while new strains of viruses and antibiotic-resistant infections could emerge in the

near future. Travelers now consider the perceived level of risk when choosing their destinations (Mariani et al., 2014 p.40). While certain areas will benefit from this shift in preferences, others may need to diversify their economies in order to augment tourism revenue. Additionally, there are post-disaster consequences to consider; some destinations may not be able to accommodate travelers for an extended period and funds meant for local infrastructure improvement might be redirected towards relief efforts (Gonseth, 2013 p.310). It is evident that future economic challenges within the tourism industry will differ fundamentally from those encountered before. Ensuring security has been a significant concern for advancing tourism progression over numerous yearsTerrorist attacks and political unrest in different parts of the country have had a negative impact on how foreign tourists perceive India. The terrorist attacks in Mumbai in November 2008 specifically affected tourism by raising concerns about security. Moreover, insurgencies occurring in various areas of the country have also harmed India's reputation as a safe destination. As a response to the Mumbai attacks, security measures were strengthened at tourist spots, airports, and hotels to regain visitors' trust. However, it is necessary for management to take proactive measures to address these issues and prevent potential impacts on the industry.

Furthermore, digital crime poses a significant challenge for the travel industry. The use of the Internet in travel and tourism has grown rapidly and has become an important segment for online spending. Nonetheless, this sector has also experienced notable cases of fraud that underscore the importance of online security. Despite robust growth in the online travel industry, concerns regarding the security of online transactions persist. Therefore, businesses must implement

measures to enhance both security and simplicity within their online booking processes while also raising awareness about this issue.

There are untapped opportunities within the accommodation sector as many areas remain unexplored. With the global financial crisis coming to an end, it is expected that there will be growth within the tourism sector overall. Accommodation plays a crucial role within this sector; thus anticipated growth is expected within this industry as wellFurthermore, the global security situation has improved significantly, alleviating previous concerns that deterred tourists. This increase in global security has restored the confidence of most tourists and they are gradually returning to the industry. Moreover, there are still numerous untapped tourist attraction sites, creating opportunities for hoteliers to establish accommodations in these areas.

In response to the challenges and opportunities faced in the industry, accommodation providers have implemented appropriate measures. These measures aim to enhance their survival in the industry while also striving to increase their share of revenue. Collaboration with government security officials is one example of how they address security issues within the industry.

To bolster security levels at their premises and places of work, adequate policies have been put into effect. An instance is "Know your neighbor," a policy implemented in the United States which requires individuals at these accommodation establishments to be familiar with those living nearby. Additionally, service providers have installed additional security systems and taken necessary precautions to combat increasing terrorist attacks occurring on their premises.

During the recent global financial crises, several service providers faced potential expulsion from the market as many businesses shuttered and suffered losses during this period.Some service providers have overcome the challenge of changing demand by diversifying

their offerings and partnering with financial institutions to mitigate financial shocks. These providers have utilized innovation and creativity, harnessing current technology to improve their services and marketing efforts. They are also investing in untapped tourist potential and promoting domestic tourism to increase revenue. Accommodation providers, such as St.Anne Court in North Ireland and South Wales Valley in South Wales, have faced challenges in adapting to changing demand. To address this, they have embraced innovation by using digital marketing platforms like Facebook, Twitter, and Instagram to attract more clients globally. This strategy has successfully attracted more tourists to both St.Anne Court and South Wales Valley.In response to the changes, they have decided to enhance accessibility for visitors at tourist attraction sites in the region. This has attracted many tourists and increased revenues amidst declining tourism. They have made certain beaches in South Wales accessible and built accommodation facilities, resulting in increased revenue in those areas. Swansea Bay, an accommodation provider in England, has adapted to industry changes by promoting domestic tourism due to a decrease in international tourists. Consequently, there has been a significant increase in domestic tourists visiting Swansea Bay. The incorporation of English culture by Swansea Bay has further appealed to domestic tourists. St.Anne Court is recognized as employing a best practice strategy within the industry. In our dynamic environment, innovation and creativity are crucial for success. Organizations need innovation to introduce new approaches and make their services stand out from competitors'. In technology-intensive industries like tourism, keeping up with environmental changes necessitates high levels of technology adoption and innovation. Therefore, utilizing technology and innovation ensures organizations can effectively respond to changing demands within

this industry.The tourism sector has seen successful implementation of technology and innovation strategies by companies. Swansea Bay has effectively promoted domestic tourism, while St. Anne Court's strategy cannot be compared to it (Becken, 2013; Becken & Hughey, 2013; Buckley, 2012; Connell, John). Tourism Management;34 (2013): 1-13. Gonseth, C., 2013. The impact of snow variability on the Swiss winter tourism sector: implications in an era of climate change.;Climatic change,;119 (2), pp.307-320. Gunnoo, M., Nunkoo, R., Seetanah, B. and Sannassee, R.V., 2014.Testing a model of service quality,
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Yeh,C.M.(2013).The article titled "Tourism involvement, work engagement and job satisfaction among frontline hotel employees" was published in the Annals of Tourism Research. It can be found in volume 42, pages 214-239.