IS 290 EXAM#4 CHAPTER 13 – Flashcards

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy? Mass customization Personalization Interactivity Information richness

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities. What is that small file called? Banner ad Interactivity Cookie Click-through

What is information reach? Measures the number of people a firm can communicate with all over the world. The depth and breadth of information transferred between customers and businesses. Occurs when those with access to technology have great advantages over those without access to technology. A global public network of computer networks that pass information from one to another using common computer protocols.

What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business? Cookie Banner ad Interactivity Click-through

When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price. data streams customers technologies intermediaries

All of the following are types of website visitors except: Unique visitor Identified visitor Unidentified visitor Usability visitor

What is the best way to measure a company's ebusiness success? Clickstream data Interactivity All of these Effective MIS metrics

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy? Information richness Mass customization Personalization Interactivity

Which of the following is a reason for the growth of the World Wide Web? Web pages being easy to create and flexible. Advancements in networking hardware. The microcomputer revolution. All of these.

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washington area. Bonnie is highly technical and uses many online marketing techniques to increase business. One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using? A pop-up ad A click-through ad A banner ad A cookie

M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy? Interactivity Mass customization Information richness Personalization

What caused Polaroid to go bankrupt? It failed to have innovative technology and a captive customer base. One-hour film processing and digital cameras stole its market share. People who want instant access to their pictures also want a third party involved. Internet websites such as Flickr and Facebook stole its market share.

Both individuals and organizations have embraced ebusiness to do which of the following? Maximize convenience. Improve communications. All of these. Enhance productivity.

What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness? Disintermediation Interactivity Cybermediation Reintermediation

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank? Disintermediation Reintermediation Cybermediation Intermediaries

What measures the number of people a firm can communicate with all over the world? Information age Information browser Information richness Information reach

What occurs when a business sells directly to the customer online and cuts out the middle man? Cybermediation Intermediaries Disintermediation Reintermediation

Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense Advanced Research Project Agency (DARPA)? Internet World Wide Web Ecommerce Ebusiness

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages? Visit metric Hit metric Visitor metric Exposure metric

Universities were among some of the first users of the Internet. What was the Internet first called? WWO OPT HTML ARPANET