Intro to Sociology Quiz 8 – Flashcards
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When all media sources report a simplified version of the environment impact of hydraulic fracturing, with no effort to convey the hard science and complicated statistical data behind the story, ____________________________ is probably occurring.
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gatekeeping
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The Pew Research Center recently reported that 73% of adults _______________________.
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have a social media account
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Which of the following is an example of planned obsolescence?
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Sara's iPod breaks just as the newest iPod Nano is being introduced.
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When it comes to technology, media, and society, which of the following is true?
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Technology, media, and society are bound and cannot be separated.
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Caleb attended a private high school, which gave each student access to a personal laptop and iPhone. Ted attended a poorly-funded school, which had few computers and outdated technology. When Caleb gets to college, he's more prepared than Ted for coursework which includes computer and online material. This is an example of ______________________________.
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the digital divide
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Recent research in the field of technological inequality has found that women who are accessing technology shaped primarily by male users _________________.
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feel less confident in their internet skills.
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Which sociological perspective would approach technology and media as tools individuals use to express how much wealth they have?
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Symbolic interactionist
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Minah feels overwhelmed by the ongoing flow of information she is exposed to on her phone via social media platforms like Twitter and Facebook, as well as news sites. Because she is so overwhelmed, her involvement is defined by awareness instead of by action. This is an example of __________________.
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narcotizing dysfunction
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When Japanese scientists develop a new vaccine for swine flu and offer that technology to U.S. pharmaceutical companies, ______________________ has taken place.
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technological diffusion
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Easy Bake Ovens were packaged in a gender-neutral design following a successful social media campaign. This demonstrates how social media is a powerful force for ________________.
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social change
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What does the term " technological diffusion" refer to?
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The spread of technology across boarders.
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The ____________ can be directly attributed to the digital divide, because differential ability to access the internet leads directly to a differential ability to use the knowledge found on the internet.
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knowledge gap
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The term _________ describes people who tend to be more pro-technology, while ____________________ view technology as a symbol of the coldness of modern life.
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technophile; neo-Luddites
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New data reveal that larger percentages of minority groups are using their cell phones to connect to the internet. This is resulting in the emergence of another digital divide, because ________________.
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accessing online technology to perform tasks such as updating a resume or applying for a job is much harder if you only have a cell phone.
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Tyson visits China over spring break and, after getting online to write home to her parents, realizes some of her favorite social media sites are blocked by the Chinese government. She becomes concerned with how technology reinforces inequalities among communities, both within and among countries. What sociological perspective best fits Tyson's concerns?
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Conflict
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The fact that your cell phone is using outdated technology within a year or two of purchase is an example of __________.
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Planned obsolescence.
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The use of social media to create an online persona by only posting images that match your ideal self exemplifies the __________ that can occur in forms of new media.
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social construction of reality
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When it comes to media and technology, what would a functionalist focus on?
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The way that various forms of media socialize users.
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Which theorist would be interested in who controls the media, and the ways in which the dominant race and class minimizes the media presence of the lower classes and other races?
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A conflict theorist
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The history of technology began ______________.
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in the early stages of human societies.
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Which of the following statements best defines media globalization?
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The worldwide integration of media through the cross-cultural exchange of ideas.
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Before the dawn of social media, powerful TV networks and widely circulated newspapers had great influence over the news stories that were reported to the public. This is an example of _________________.
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gatekeeping
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The main reason why the diffusion of information technologies fails to resolve global problems in poorer areas is because many of these populations ________________.
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are most affected by the digital divide
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One of the biggest impacts of media consolidation is that __________________.
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the interests of the consumer are a lower priority
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Which of the following is not a form of new media?
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The cable television program Dexter
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Which statement best defines e-readiness?
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The ability to sort through, interpret, and process digital knowledge.
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The immediacy of new media coupled with __________ means we must be more careful than ever to ensure our news is coming from accurate sources.
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the complete lack of oversight
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Jerome is able to use the internet to select reliable sources for his research paper, but Charlie just copies large pieces of web text and pastes it into his paper. Jerome has ___________________ while Charlie does not.
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e-readiness
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Over the past year, Raj has changed his style to match the types of clothing that he has seen on television and in magazines. In this example, what type of influence does the media have?
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A socializing influence
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In the post-millennial society, what is the main function of synergistic advertising practices?
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to make sure that consumers receive the same message from a variety of sources and on a variety of platforms.
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Which of the following best exemplifies the concept of cyberfeminsim?
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The promotion of gender equality online
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Which of the following is a risk of media globalization?
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These are all risks of media globalization
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Which of the following is the primary component of the evolutionary model of technological change?
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A breakthrough in one form of technology leads to a number of variations and technological developments.
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Shortly after the floppy disk was introduced, zip drives were invented, followed quickly by flash drives. What does this exemplify?
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An evolutionary model of technological change
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Which of the following is an example of fragmentation occurring via modern society's use of technology and media?
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Michael is a staunch Republican who customizes his news experience by seeking out Fox news
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Which of the following would be considered a negative risk of media globalization?
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governments censoring information for their benefit
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Which advertising model have companies most recently started using?
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Hiring popular students to be on-campus representatives.
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A parent secretly monitoring the babysitter through the use of GPS, site blockers, and nanny cams is a good example of ________________.
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panoptic surveillance
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Researching regarding video game violence suggests that______________.
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violent video games lead to an increase in aggressive thought and behavior.
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Last week, a major politician was caught in a political scandal. The story was featured on the front page of The New York Times, Los Angeles Times, CNN.com, and was the lead story on NBC, ABC, and CBS nightly news. This is referred to as ____________________.
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homogenization
