International Marketing Exam 3 Vocab – Flashcards
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Intensive Distribution Strategy
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occurs when produces use as many outlets as possible
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Selective Distribution Strategy
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fewer but selective intermediaries
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Exclusive Distribution Strategy
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producer gives limited number of retailers the right to sell its products
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Agents
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operate in the name of the company but don't take title to the goods
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Wholesalers
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take the title to goods and sell them to customers
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Retailers
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manage the final link between the provider and consumer
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logistic activities
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handling, transport, inventory, labeling, and storage
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Variable costs
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law materials, labor, energy, agents' commissions
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Marketing Expenses
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analysis, promotion, and product management
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Bank Charges
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currency operations, exchange rate risk
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Export related charges
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translations, labeling, country-of-origin marketing, containerization, documentation, forwarding fees, customs brokerage
