International Managementpsychology
International Managementpsychology

International Managementpsychology

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  • Pages: 4 (1733 words)
  • Published: November 30, 2017
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I affirm that the attached work is entirely my own except where the words or ideas of other writers are specifically acknowledged through the use of inverted commas and in-text references. This assignment has not been submitted for any other subject at Euro*MBA or any other institution. I have revised, edited, and proofread this paper.Put ‘X’ in this check box in the absence of an electronic signature.1 Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France ?Extracted from the recent study conducted by Hofstede is the visual representation of the five cultural dimensions1.1.

1 Power Distance Index (PDI)France’s PDI higher value than USA shows a clear cultural difference, with a higher tendency towards bureaucracy in France. (27.3% of the French Active Population is state employed2). On the opposite side USA and its constitution oriented towards federal states have been since their independence implementing a decentralized government including education, law and justice.

This tends to give a lower dependence and acceptance of power by the Americans.1.2 Individualism vs. Collectivism (IDV)Individualism describes the relationship between individuals and the collective in a society. Collectivism is connected to group decisions, training opportunities, good working conditions, getting use of skills and abilities, conformity and job security.

3Although American look like being more independent than many European and French, there is not so much difference between the two countries, it is in Latin America or Asia that people really move towards collectivism. Despite France being one of the countries at the origin of S

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ocialism, individualism is still preferred.41.3 Masculinity vs. Femininity (MAS)The USA is being categorized with a Moderate Masculinity while France with a high Femininity. Consequently the USA is often seen as moderated in its approach to equality and balance.

On the other hand France “feminine” is where social needs will tend to be more important; this could explain the fact that France is one of the unique western democratic countries still having a communist party participating to whole of the election since its creation in 1920 and still influencing the country’s political life.1.4 Uncertainty Avoidance Index (UAI)USA is having a low Uncertainty Avoidance with its people characterized by not liking rules being applied to them while they are more willing to accept the risks associated with the unknown. Yet the French want to really know where things stand as they have tendency to look for security and belief in experts that can emphasize this feeling.

This safety needs may be much more important than thought, the job for the whole life is more important than having a more interesting and challenging position.52 In what ways has Trompenaars’ research helped explain cultural differences between the United States and France?The dimensions of culture identified by Fons Trompenaars while similar to Hofstede’s findings in many ways, provide additional insights into cultural differences. Trompenaars found that cultures differ also on universalism versus particularism, neutral versus affective, and achievement versus ascription dimensions. Other dimensions on which cultures differ include high and low context, interpersonal space, monochronic versus polychronic time, and orientations toward the past, present an

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future. Managers must work with and through others in order to be effective.

However, the most effective way to work with and through others really depends on the cultural norms of the parties involved to a great extent. People from different national cultures have different expectations for how a person should act.6Two countries which Trompenaars highlight with respect to their preceding quote about cultural contrasts are France and USA. Their model, based on cultural dimensions, identifies the causal elements which differentiate how a country=s managers approach business dilemmas.

On their first two dimensions (universalism-particularism and individualism – communitarianism) there are marked differences between France and the USA.7The French see Americans as naive and unprincipled. Americans, in turn, view the French as emotional with a strong sense of hierarchical solutions. Yet, even with these cultural variations, Trompenaars identifies a series of similarities between the two countries regarding norms and values.

3 In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain.Disney had a very successful foreign theme park in Japan in addition to the wonderful Florida main park, their movies, books, cartoons are globally known even and visitors from all over the world make the travel to USA only to visit their American parks. There was absolutely no imaginable reason that a Disney theme park in Europe would not become a rapid success. Euro Disney’s cultural misunderstanding is some of the possible explanation to the lack of success of the operation. Cultural insensitivity ruled Disney decisions from the very first.3.

1 French FarmersIn order to simply assemble a plot of land large enough for a theme park, hundreds of small French farmers were forced from land that had been in families for centuries. Buying out farmers is so common in the USA that no one at Disney could conceive that this would be more than a minor annoyance in their plans. But the French, even those who live in cities, are more than a little sentimental about their farms. The French farmers are the most vocal, politically active, and sometimes violent agrarians on earth. To make their point, they will strike and boycott and shut down trains, airports, highways.

Farmers like that do not exist in the USA. 83.2 French UnionsFrench unions are very militant, ideologically Marxist, and politically powerful. Disney Company has a long and forceful anti-union history. This attitude caused only minor problems in Orange County California or Florida but it was certain to trigger concerns in Europe where all countries have powerful Socialist parties. 9During the construction period Disney managed to reduce the concerns of the unions but when beginning the park operations their practice of enforcing a strict dress code by full-time employees caused a spasm of outrage.

Disney used to USA attitude of workers that are ready against a job to give many of their rights did not understood carefully this issue.3.3 French ChauvinismChauvinism is one of the strongest French feelings and most French would be ready to fight for his country culture. From the first days of school, the French are taught the glories of their philosophers, their scientists, their writer and

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