Internal Analysis Cirque Du Soleil Essay Example

insider information.

Cirque's website offers various small features including a behind-the-scenes look, live recordings, job applications, and pre- and post-show special offers like access to a lounge area, allowing visitors to extend their show experience. Cirque provides flexibility with show prices, as customers can choose from numerous options. The regular price list has distinct categories based on age and eligibility status, with prices ranging from $66 for children aged 2-12 to $195 for adults.

The prices range from $50 to $85, from $285 to $59.50, and from $76.

In the table, there are different price levels for the entry fees: $50, $360, $42 and $54. It is specified that children between the ages of two and twelve receive a discount.

Guests have several options for discounted tickets at Cirque shows. Children under two years old receive free admission. Seniors and students are eligible for discounted tickets during weekday performances. Adults can opt for the VIP Tapis Rouge experience for $220, while children can enjoy the same treatment for $154. Additionally, Cirque offers occasional special discounts on specific shows and dates, advertised on their website.

To promote their shows, Cirque du Soleil uses various methods. They circulate press releases on cultural websites and magazines. Furthermore, they display posters and billboards in the countries and cities where their events will take place. In addition, their website features information about upcoming shows, enabling visitors to keep track of new performances in their area.

Aside from promoting their shows through conventional means, such as ticket sales, Cirque also provides free performances and workshops at circus schools for youth at risk. Additionally, they collaborate with Oxfam International to expand their reach

to these audiences and aid in youth development initiatives. As for product distribution, Cirque operates across various cities where they perform, as well as through partnerships with organizations like Oxfam International.

Cirque obtains sponsorships in every country where they perform to promote their products to their audience. When Cirque endeavors to introduce a new concept and conquer Europe, several factors need consideration. First, it is vital to have demographic information about the European countries. This information includes the willingness and ability of people to travel to attend Cirque shows, the ages of people living in the country, and how age distribution relates to the cities they live in. This data will help identify which countries will be suitable for the performances. Second, evaluating the financial condition of the countries where performances will be held is crucial. Understanding if people can afford to attend shows and are willing to spend money on entertainment is imperative. The economic state of a country is also vital, as poor people or a bad financial situation can deter attendance at Cirque shows, making it unnecessary to select that particular country.

When selecting a location for a circus in Europe, consideration must be given to the placement of the circus. Choosing to situate the show within a large city is often optimal, as it facilitates easy access for attendees. However, it may be necessary to explore less-obvious options, such as smaller cities with notable cultural events. Additionally, it is crucial to take into account the values of both Europe and its individual countries.

When a particular country's values clash with a concept, the show may face boycotts or criticism, leading to a

need for adaptation. Cirque du Soleil has various strengths and weaknesses in its internal state. One strength is their ability to extend their concept into numerous small features, thereby offering a refreshing and original experience beyond just the show. In addition to the tangible product, they also possess intangible strength.

Cirque's shows are simply amazing, providing an incredible evening that leaves most visitors completely spellbound. The unique and powerful experience can stay with people for a long time, and buying the CD ensures they can relive it again and again. Moreover, the circus boasts an exceptional reputation, having introduced a pioneering concept that has generated a fiercely devoted customer base. Adding to their strengths is their highly effective promotion strategy.

They raise awareness and generate sympathy for their company through their extensive charity work and assistance to at-risk youth. Additionally, their strength lies in traveling to various countries worldwide, providing countless individuals the chance to encounter Cirque and attend their performances. Proximity plays a key role in people's enthusiasm for visiting Cirque, and by performing in a multitude of locations, they offer easy access to their shows.

However, companies, including Cirque, have weaknesses, such as facing an increase in competitors. This competition not only comes from other industries such as theatre or cinema but also from within the circus industry. Other companies have noticed the success of Cirque and have decided to follow suit by creating similar concepts. As a result, Cirque is experiencing a weakness due to the growing number of competitors.