Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images.

Question
Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates – Q/A (Question and Answer)

Test Answer

Answer:

peripheral route persuasion.

Recource 5 Homework 2

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