Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images.
Question
Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates – Q/A (Question and Answer)
Test Answer
Answer:
peripheral route persuasion.
Recource 5 Homework 2
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