Improving and Making Communication Effective
Improving and Making Communication Effective

Improving and Making Communication Effective

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  • Published: November 23, 2021
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To overcome the barriers of communication, the management needs to apply the principles of communication. In every working place, there are problems or potential barriers to communication that arise and need to be solved. These potential obstacles in a workplace include physical, systematic, and attitudinal barriers among others. These barriers lead to a message becoming distorted and may cause misunderstandings or failure to convey the message Prince & Hoppe, 2011, n. p). To overcome the problem, the distance between the sender and the receiver should be reduced for efficiency. It is also essential to ensure that an organization has the appropriate mechanisms of communication to reduce these problems.

Culture influences communication and affects business in several ways such as, language differences from varied cultures, which will result in misunderstandings. This can be explained through applying the Lasswell model of communication which suggests that message passes through multiple audiences making the message travel through a number of channels. For instance, a message that is being communicated to different people who come from divergent cultures has to be interpreted to several languages so that it is understood (Prince & Hoppe, 2011, n. p). Another way through which culture affects communication is through ethnocentrism, a situation that assumes that one culture is best and superior to the others. The Lasswell model has several channels through which the message flows, and they include, the person who passes the message through what channel and what effect does it have on the audience (Berger, 2011, p. 60)

To solve the prob

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lem in communication that is caused by the diverse groups, several actions must be taken. First, it is advisable to understand one’s culture as well as that of other people. It is also beneficial to understand how one’s culture and beliefs, values, as well as behaviors, affect the interpretations of messages from others. This will reduce the conflicts that may arise from misunderstanding each other. Additionally, it is vital to keep an open mind and respect each other’s values. Monitor and identify any language differences and learn both verbal as well as non-verbal languages, which will assist in the social interaction. The best way to solve these problems of cultural differences in communication will be through learning different cultural variations. Together with all these steps to follow, the Shannon and Weaver model can be applicable in that the organization can agree to set and follow a certain culture agreed by all parties. This model explains communication as a linear or one-way process where the message is passed through a channel to the destination and once it is passed it does not change (Bowman, & Targowski, 1987, p.23).

In the professional communication strategies for a range of organizational communication, the management can apply either of the two models. The first model is the Defleur Model of mass communication, which transmits messages to a wide range of people and explains that communication takes place in a circular process and has a two-way feedback (Beacker et al., 2013, p.19). The other model that an organization can use to communicate to mass recipients is the Hiebert, Urgurait and Bohn (HUB) model of communication

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In this theory, communication is perceived like the set of concentric circles like the waves that form after a pebble is thrown in a pool. The message is communicated from one source then it is conveyed to the audience after which the feedback is sent. In this model, the message passes through various phases before reaching the targeted audience. These two versions of communications are designed for conveying information to a large number of people. If applied well, they will both be effective communication strategies that will work well with a range of organizational communication.

References

  • BOWMAN, J, & TARGOWSKI, A. 1987. ‘Modeling the Communication Process: The Map is Not the Territory’, Journal Of Business Communication, 24, 4, pp. 21-34, Business Source Complete, EBSCOhost, viewed 25 July 2016.
  • BAECKER, D., COBLEY, P., & SCHULZ, P. 2013. Theories and models of communication. Berlin u.a., De Gruyter Mouton.
  • PRINCE, D. W., & HOPPE, M. H. 2011. Communicating Across Cultures. New York, NY, John Wiley & Sons. http://nbn-resolving.de/urn:nbn:de:101:1-201412075280.
  • BERGER, A. A. 2011. Ads, fads, and consumer culture advertising’s impact on American character and society. Lanham, Rowman & Littlefield. http://search.ebscohost.com/login.aspx?direct=true=site=nlebk=nlabk=359977.
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