The staffing problem is having a major impact on the company's expenditure, specifically due to higher than average staff turnover. The frequent training program could affect the morale of current staff, who already face increased workload during peak times. Additionally, this issue will result in a decrease in both customer service quality and consistency. Inexperienced and overworked staff will have a negative effect on the service provided, potentially harming the company's reputation and brand image, which may discourage prospective customers.
In part (b), I have chosen to apply the concept of SWOT Analysis (Wikipedia) to address the identified issues. This process will provide the Lodge Bistro Chain with an overview of its position in both the internal and external environment. The SWOT Analysis tool will help identify the strengths and weaknesses related to internal factors,
...as well as opportunities and threats related to external factors. By conducting this analysis, the Lodge Bistro Chain can address these issues effectively.
The text discusses the strengths, weaknesses, opportunities, and threats of a business. Strengths refer to qualities that help the business achieve its core principles and objectives and reach its full potential. Weaknesses, on the other hand, are functions that hinder the accomplishment of these principles and objectives and prevent the business from reaching its full potential. Opportunities are circumstances that can benefit the business and make it more competitive and profitable, while threats are circumstances beyond the company's control that it must strive to combat. The text also includes a list of specific strengths, weaknesses, opportunities, and threats. Finally, it mentions some recommendations for the business.
To address the mentioned issues and
restore business success, the following measures should be implemented: a comprehensive reorganization of the Management Structure as detailed below, the hiring of a Human Resources Manager responsible for staff and manager training, the implementation of a reward program for all employees to decrease high staff turnover, increase productivity, and boost staff morale.
To attract younger customers, all Bistros will undergo a complete makeover. A robust marketing and advertising program will be implemented to outline the new re-branding. Healthier options and low-cost snacks will be introduced to appeal to younger customers. The monthly audit and Manager ‘Brainstorming’ sessions will be reintroduced. The distinguishing characteristics that previously led to the success of the business will also be reinstated. These measures aim to reduce waste, increase profitability, and establish a structured work ethic among staff at all levels to enhance productivity. It is important to address the outlined threats and weaknesses before pursuing the opportunities identified (Capon 2004) [WORDS = nnn]. Part II: Contribution ; Understanding - TGF Summary of discussion xx. …….
The discussion on TGF 1.1 revealed varying opinions on what constitutes a good business. Some students emphasized the significance of elements such as 'customer service' and 'outperforming the competition'. However, the majority agreed that a good business must have a clear strategy, clear aims, and a strong business plan. It was also recognized that an effective management structure and clearly defined roles for employees are essential for day-to-day operations. Additionally, innovation was acknowledged as the key to competitive success. The discussions emphasized the importance of flexibility and adaptation to external market conditions and consumer requirements. A robust training program is crucial for ensuring
high-quality customer service. Furthermore, it was highlighted that the involvement of stakeholders is vital for business success and that regular feedback from staff and stakeholders is necessary.
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