Global marketers are under constant pressure to shorten distribution channels to – Q/A (Question and Answer)
Question
Global marketers are under constant pressure to shorten distribution channels to – Q/A (Question and Answer)
Test Answer
Answer:
Distribution channels tend to be longer and more complex within global contexts than in domestic markets. For this reason, distribution channel efficiency is a critical factor in keeping costs down in global marketing.
The correct answer is: reduce costs.
Recource Bus 346 Quiz 8
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