Ford Crisis Communications Plan Essay Example

practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such s blobs, message boards, bedposts, wish, and flogs to allow users to interact. Wisped (reference), Namespace (social networking), Gather. Com (social networking), Youth (video sharing), Dig (news sharing), Flicker (photo sharing) How Ford is going to use it?. Social Media monitoring Strategies

• Step 1 : Conversation Discovery Discover conversations using brand monitoring services like Radians, Nielsen, Commonly etc.

Use keyword watch lists and alerts. Combination of the paid services and select DID search hacks to generate a healthy river of news.

• Step 2: Conversation Aggregation To gather up all data sources using a commercial feed reader, like Google Reader, Nineties, My Yahoo
• Step 3: Conversation Escalation This is the step where a program transitions from passive watching tactics, to analysis, response planning and ultimately, to participation.

To get this Job done right, there needs to be some sort of logical escalation path for getting front line issues to behind-the-line experts who can provide the best information and value ? the fastest. Vive seen big, bulky ticketing and delegation systems used for this, as well s simple group email aliases. At Voce, we've custom built our own lightweight system. The important thing here is to establish some sort of process/place to rely on and record activity.

Feature Article - Ford Motor Financial Ratio Analysis

• Step 4: Conversation Participation What's the best way to participate? Do you prioritize and pursue direct methods, like comments, posts, tweets, emails, etc? Or do you explore indirect methods of participation like
  

social bookmarks, tagging, favoring, err, "likes," etc? Lastly, at what point is participation more effective offline? I'm a big believer that participation takes variety of shapes and forms, picking which form is right for a given context takes, well, takes some experience and skill, but mostly patience.

Likewise, capturing and recording conversation patterns, identifying gateway topics, keyword mentions and the frequency/sentiment of sources, perhaps for more targeted influencer outreach work at some point, are all important. Again, this is Just a very basic breakdown here, but I think (l hope) it shows that conversation discovery is really Just a small slice if what you need to round out a larger social media monitoring and response strategy.