Flavoured Snacks Segment Of Biscuit Market Essay Example

at understanding the favourite flavour of Australian. But the quality and the marketing activities of them are not attractive customer.

Goodman Fielder H. l and Manassen are next with 2. 57% and 2. 14%. Smith's has the minority with 0. 1% in total. The Target Market Women Women in Australia are a largely un-targeted group in terms of consumer products. Over the past few decades, women have been gradually given equal constitutional in a social sense. Middle to Upper Class, Working with a Disposable Income Women in Australia are working more now than ever before and constitute around 45% of the workforce in the country. In addition, women between the ages of 30-39 have the highest gross income.

As our target market works, they will want to unwind and treat themselves after along days work. This is a behavioural aspect of the target arket that Tim Tams would suit. 6 Arnott's Slogan Arnott's slogan, "There is no substitute for Quality' suits the market we are entering. We want to position Tim Tams in a premium market segment, with the unique selling proposition of quality. This remains very close to the strategic alignment of their products in Australia and abroad as they price their products in a premium manner. Company history and background Tim Tam biscuits were named after a horse that won the Kentucky Derby.