Extra ??s MRKT

All of the following are external influences on pricing strategies EXCEPT:

Joe Bergerson makes and sells maple racks for cooling cakes and cookies. Joe knows that it costs $15 to make one rack, and he wants to earn a 25% profit on each rack. Which approach to pricing is Joe most likely to use?

A major disadvantage of suing demand based pricing is strategies are ___________.

The developer of Wilderness Ridge Golf Course and housing subdivision charges homeowners a $1000 annual fee to be eligible to use its golf course, tennis courts, swimming pool and other amenities. In addition the homeowners are charged fees ranging from $10-$75 every time they make the use of the amenities. The developer is using ___________.

. The manager of Randall's Tuxedos in Lincoln decided that she would charge the same price for Tuxedo rentals year around. Their competition charges more for Wedding rentals than they do for Prom Rentals. As a marketer, what common pricing mistake would you tell the manager of Randall's that she is making?

Zara, a Spanish apparel retailer has shortened the time from design to getting product into its stores from 6 months to 6 weeks. Zara has created _______________.

All of the following are current trends in retailing except for ________________. .

The Paper Moon sells gift-wrapping paper, stationery, and greeting cards. It does not sell any other products. The number of different kinds of wrapping paper, stationery, and cards make up its _______________.

Which of the following is not one of the wholesaler's channel functions?

_______________ such as Best Buy, Barnes and Nobles, and Office Max are actually superstores that are giant specialty stores

The merging of consumers, products, prices and retailers is called ____________. This has resulted in a difficulty for retailers to differentiate themselves.

Perhaps the most important advances in retailing technology concern the ways in which today's retailers are connecting with _____________.

Copy testing ________________.

Costco's surprise offerings of seconds, overstocks, and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ______________.

A shoe department carries more than 55 different styles of white sandals. This is a description of the shoe department's ___________

General Motors, in order to achieve a 15 to 20 percent profit on its investment, prices its automobiles accordingly. This approach is called _____________.