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Event Chapter 3: Destination Marketing Organizations (DMOs)

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DMO
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Destination marketing organizations are not-for-profit organizations that represent a specific destination and help develop communities as a tourist destination.
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What DMOs not do
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DMOs themselves do not plan events, meeting, and conventions. They exist to help meeting planners learn more about the destination so that they can make full use of what the city has to offer.
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What is the main purpose of a DMO
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DMOs mainly exist to promote tourism within a certain area for which they provide unbiased information on the services and facilities it provides
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How do DMOs gain funding
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DMOs gain funding through hotel occupancy taxes, membership dues, and tourism improvement districts.
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What can a DMO do for you as a meeting professional
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DMOs introduce planners to what the city has to offer. DMOs work closely with local convention centers to provide current knowledge of the centers. They provide a convenient link between these convention centers and meeting planners. The services of a DMO are usually free!
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DMOs seek
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High customer satisfaction, by looking at the client’s planners to provide them with the best setting and services
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DMOs associations
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Destination Marketing Association International
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DMAI provide, cause, mission, promise, core values
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Provide information, resources, networking opportunities. Cause – protects and advances the success of destination. Mission – advocates for the professionalism, effectiveness of DMOW. Promise – Resources for DMO. Core values – Innovation, Responsiveness
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Destination Showcase
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A one-time event that has a fast paced, exhibition or conference for qualified meeting professionals, providing development to DMOs and their employees.
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Future Trends
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DMOs to expand, which is also having some benefits to the development of communities in tourism. Education to continue about the importance of face-to-face meetings.
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Services DMOs provide
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1. Site Inspection 2. Give unbiased information 3. Check availability of hotels and meeting spaces 4. Connect planners with transportation services and much more
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Program for DMOS
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1. There is a program called the Certified Destination Management Executive (CDME). Provides educational experiences and career development opportunitites to DMOs 2. Professional in Destination Management (PDM) is not as qualified as CDME, but it offers a highly valuable skills package needed for the career