To Keep Your Customer Keep It Simple Essay Example

feel that their purchase option is the “best choice”. The researchers found that one of the companies that managed to integrate the above mentioned strategies in marketing organization is Intuit Inc. The company incorporated in US and selling accounting and software products. Intuits took efforts to simplify, specially on it’s TurboTax software product by giving the consumers a simple navigation, trust and weigh information.

From the summarized findings, we can understand that a successful marketing requires that businesses should fully connect with their customers. Understanding the theory and reality of customers behaviors is very important; so that the right product are marketed to the right customers in a right way. (Kothler Keller). Typically a consumer’s buying behavior is influence by cultural, social and personal factors. Marketers must closely observe the local cultural values to understand how to market their products and penetrate in the existing market.

Social factors such as family, reference groups and social roles and status affecting the consumers buying behaviors too. Consumer’s personal characteristic such as age, occupation, economic situations, personality, values and life style become an influential factors too in a buyer’s decision. When marketers understand the consumer’s behaviors and psychological processes by conducting a market research, then they can understand how consumers actually make their buying decisions and will get a clue to reach the target market effectively.

A consumer will go through 5 stages in a decision making process which is problem recognization, information search, evaluation, purchase decision and postpurchase behavior. The consumer’s purchase journey starts long before the actual purchase is done and continues even long after the purchase. Therefore, in these 5 stages, if

marketers able to understand the consumer behavior and provide a simple decision making strategy at each stages, the consumers will able to make a decision create a brand loyalty towards the marketers’ products.

Building customer’s loyalty is the key for a long term marketing success. If marketers able to form the consumer’s total satisfaction, value and able to achieve customer’s expectation continuously, it will lead to consumer’s loyalty. Companies that successfully cultivate loyal customers also will develop brand ambassadors whereby consumers will market a certain brand and talk positively about it among their friends.