The Body in Consumer Culture Essay Example

one. Advertising growth As advertising became more of an integral element of society, more and more producers of goods and advertising created perceptions that became the norm in order to create a bigger market share by telling consumers what they should look like and what they should ware in order to be a part of an ever popular culture of consumerism.

•Technological advances Due to the fact that technology played a major role in the consumer culture, more and more people were getting the opportunity to work shorter days and still have the opportunity to go out and purchase goods and services. Increasing Wages During post war years more people were being paid more money as there was more opportunity to go out and buy more products and services in a booming economy. •The department store Society was then introduced to the department store. This concept of shopping was aimed at bombarding the consumer with information about product and how much it would be influencing the people around them and create the concept of lifestyles. Identity

Howson believes that identity of consumers is not really known, due to external factors such as advertising constantly telling people what to ware were to go what to eat and what is considered beautiful, that consumers are being controlled on a higher level and they do not realize it. This is also evident via lifestyle choices that people make and eventually trickle down to the people around them. Advertising has a major role to play in all of this as it is our daily porthole to what is new in the world today, where can I get it and how much roughly

does it cost.

Advertising is a fundamental aspect of consumer culture and reaches out to a large array of people from different social and economical background, This in tern makes over indulging seem normal and accepting credit as a normal way of life. Plastic Surgery The craze behind our society today has become increasingly addictive and is not causing more harm than reconstruction. As more and more people can now afford things that were unheard of for the common working class individual are readily available now.

Plastic surgery is just one of those topics. A lot more people are going under the knife in the pursuit of consumer beauty. My thoughts I personally think that our society has gone crazy in the pursuit of beauty. In the case of consumer culture, we have lost our values and what we used to believe in due to the fact that an industry has come out and told us what we should do with every breathing moment of our lives, something has to change quickly or we will loose ourselves in a decade.