The Birth of Amul Essay Example

Union at the District level which in turn is further federated into a Milk Federation at the State level. The above three-tier structure was set-up in order to delegate the various functions, milk collection is done at the Village Dairy Society, Milk Procurement & Processing at the District Milk Union and Milk & Milk Products Marketing at the State Milk Federation. This helps in eliminating not only internal competition but also ensuring that economies of scale is achieved Village Dairy Cooperative Society (VDCS)

District Cooperative Milk Producers’ Union (Milk Union) State Cooperative Milk Federation (Federation) Dr. Verghese Kurien He was the chairman of the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). GCMMF is an apex cooperative organization that manages the Amul food brand. He is recognised as the man behind the success of the Amul brand. Amul had a revenue of $1b USD in 2006-07. Kurien helped modernise Anand model of cooperative dairy development and thus engineered the White Revolution in India, and made India the largest milk producer in the world he was posted as a dairy engineer at the government creamery, Anand, in May 1949.

Around the same time, the infant cooperative dairy, Kaira District Co-operative Milk Producers' Union (KDCMPUL), now famous as Amul -- was fighting a battle with the Polson Dairy, which was privately owned. Young Kurien, fed up with being at the government creamery, which held no challenge, volunteered to help Shri Tribhuvandas Patel, the Chairman of KDCMPUL, to set up a processing plant. This marked the birth of AMUL. Kurien has since then built this organization into one of the largest and most successful institutions in India.

The Amul pattern of cooperatives

had been so successful, in 1965, then Prime Minister of India, Shri Lal Bahadur Shastri, created the National Dairy Development Board (NDDB) (NDDB) to replicate the program on a nationwide basis citing Kurien's "extraordinary and dynamic leadership" upon naming him chairman. Kurien also set up GCMMF (Gujarat Cooperative Milk Marketing Federation) in 1973 to sell the products produced by the dairies. Today GCMMF sells AMUL brand products not only in India but also overseas. He quit the post of GCMMF Chairman in 2006 following disagreements with GCMMF management.