Nike: A Powerhouse Essay Example

celebrities. Nikkei secured endorsements from renowned celebrities across a variety of sports, including basketball, baseball, football, soccer, golf, tennis, and more. One noteworthy move during this campaign was signing Michael Jordan and Andre Gases as celebrity endorsers.

The text emphasizes the significance of Nine's receptive approach towards major retailers and their exclusive partnership with Foot Locker, the leading sportswear retailer at that time. It also highlights the crucial role played by Nine's creative slogan and logo in their overall success.

In relation to Nikkei's expansion plans in the Far East, specifically in China, the text examines the potential benefits of stimulating untapped markets. The suggestion is that pursuing this strategy would be most advantageous for Nikkei.

The idea is illustrated by the fact that China's economy has undergone significant expansion, with its Gross Domestic Product (GDP) multiplying by over 91.9 times in the last forty years.

In 2013, China's GDP was $9.2 trillion, equivalent to the GDP of the US. This suggests a positive prospect for Nikkei as China's market size parallels that of the US market. Moreover, a considerable portion of Nikkei's production is centered in Asian nations including China and its neighboring countries. Consequently, this leads to substantial cost reductions in transportation and distribution within these markets.

One reason why Nikkei can make its products more affordable and accessible in the Chinese market compared to the US and Europe is due to the increasing globalization across all industries. China's involvement in global sports events provides an opportunity for effective advertising on an international scale. Furthermore, besides GAP, sports in China have experienced significant development in recent years.

There are numerous sport celebrities, including World and Olympic champions, in China

who have the potential to endorse Nikkei. In summary, the Chinese market offers abundant growth opportunities.

Fireman's way of choosing a celebrity was either poorly executed or rushed, resulting in a celebrity who did not represent the brand proposition. Aquiline may have been the NAB's best recruit of the year, but Shah lacked Michael Cordon's charisma. Jordan, viewed as an average height but talented player, served as a role model for children, while Shah was simply seen as a strong and tall basketball player.

Given that all decision makers will occasionally make mistakes, how can we improve the batting average of correct decisions? Can it truly be improved? In today's rapidly advancing era of globalization, economics, industry, and information technology, nobody can predict the future or completely eliminate decision risks. To improve the statistics of negative consequences from decisions, I believe decisions should be based on a solid foundation. I recommend using quantitative and qualitative analysis (Tablet, refer to Appendix) as a method of decision making to mitigate the risk of undesirable outcomes.

When making decisions, it is crucial to consider past experience.

I firmly believe that the athletic goods industry has infinite potential

both now and in the future. My conviction stems from the existence of untapped markets in Asia and Africa. For instance, coming from Armenia which lies between South-East Europe and Asia, sportswear hardly exists in our everyday lives. Additionally, only a small portion of our population partakes in daily physical activities, with infrequent visits to gyms compared to those in the US. Leading a healthy lifestyle is not ingrained within our culture; nevertheless, I am confident that effective marketing efforts can inspire people to adopt healthier lifestyles and thus create a new market for sportswear. Moreover, through segmentation strategies, sportswear manufacturers can identify untapped markets.

In a hands-on exercise, Philip Knight expresses his concern about labor abuses in his Asian contractors and the potential enactment of punitive and restrictive legislation by Congress. Given his upcoming appearance before a Congressional committee in a month, Knight tasks you with investigating the issue and suggesting remedies. Outline your approach to address this matter promptly.

It is possible that a promotion to vice president is at stake. My suggestion is to establish a corporate responsibility division, which will monitor the company's compliance with Corporate Social Responsibility standards. This division can produce annual compliance reports. By running a CARS campaign, Nikkei can demonstrate its dedication to enhancing working conditions, thus convincing critics and other interested parties. Additionally, I believe it will contribute to maintaining a harmonious and pleasant atmosphere in the workplace. To implement these suggestions, Nikkei could arrange training courses for employees with a focus on how they can contribute to CARS efforts worldwide.

In addition, Nikkei could organize a charitable action where domestic employees can raise money for community development projects,

increasing awareness and providing great assistance to Nikkei employees abroad. Alternatively, they could create a small group of employees to travel to a foreign factory and help with various projects. The idea of spreading stories of employees helping each other would present Nikkei from a different perspective. Conducting thorough research on the current environmental surroundings of each factory location will give Nikkei a profound understanding of how to minimize the impact on the local communities and environment, showing their concern for the living conditions of its employees abroad rather than just focusing on improving its image.