1. What are the decision filters used by brand managers to evaluate brand communications?
Mountain Dew is finding for a good branding strategy and new concepts as part of improving its brand position in the competitive market with their most appropriate decision.
Choose the right and creative advertisement that gives the maximum impact of Mountain Dew with their relatively limited media budget to improve their sales and profit.
Some of the challenges they faced at the moment are: 1. Limited budget 2. Many other brands were sponsoring the same alternative sport that Mountain Dew had relied upon to boost its image Competitors are increasing their ad budg
...et as competition in both the CSD and non CSD categories heats up. 3. Teens are shifting towards new varients and music that Montain dew's competiitors have successfully exploited in theier branding activities.
Two dilemmas faced by the management are: 1.How to keep the "DO the Dew" campaign working hard to build the brand given that extreme sports were becoming overexposed 2.How to respond to the growing threat of non-CSD's
Decision filters: 1. Low budget 2. selecting the bottle shape and show casing to the customer space (or product, promotion, packaging and pricing innovations) 3.new product like lemon-lime introduction 4. adopting the cultural trends - Music, sports, GenX etos 5. Distinctive demographic profile
- Wal-Mart essays
- Discover essays
- Advertisement essays
- Advertising essays
- Anheuser-busch essays
- Audience Theory essays
- Brand essays
- Brands essays
- Competitor Analysis essays
- Consumer essays
- Detergent essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- New Product Development essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Product Placement essays
- Promotion essays
- Promotion And Marketing Communications essays
- Research Design essays
- Retailing essays
- Trademark essays
- Business Analysis essays
- Business Plan essays
- Community Development essays
- Competition essays
- Effective Leadership essays
- Leadership Styles essays
- Mission Statement essays
- Negotiation essays
- Outsourcing essays
- Planning essays
- Public relations essays
- Reasoning essays
- Strategic Management essays
- Strategic Planning essays
- Swot Analysis essays
- John Locke essays
- 9/11 essays
- A Good Teacher essays
- A Healthy Diet essays
- A Modest Proposal essays
- A&P essays
- Academic Achievement essays
