When conducting an audit, it is crucial to focus on these essential areas. The provided questions serve as a tool for gathering the necessary information for analysis. It is imperative to address each topic in a manner that is applicable to the selected organization.
Please provide more explanation when your answers are either a simple "yes" or "no".
Audit of the Marketing Function
1. The company's product line objectives and areas for improvement in product and brand strategy should be identified.
2. Price • What is the company's pricing approach, encompassing its objectives, policies, strategies, and procedures?
When considering the company's distribution objectives and strategies, it is important to als
...o assess the adequacy of market coverage and service.
The organization's advertising objectives, choice of advertising media, use of sales promotion tools, and implementation of direct, online, and database marketing are all examined in the integrated marketing communications strategy audit.
1. Is the business mission clearly stated in market-oriented terms and is it feasible? 2. Are the company and marketing objectives and goals stated clearly enough to guide marketing planning and performance measurement, and are they appropriate given the company's competitive position, resources, and opportunities? 3. Strategy.
Has the management expressed a definite marketing strategy to achieve its marketing objectives? Has the company created a successful positioning and marketing mix for each target segment?
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