Iphone 5 Relase Essay Example
Iphone 5 Relase Essay Example

Iphone 5 Relase Essay Example

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  • Pages: 3 (712 words)
  • Published: February 13, 2017
  • Type: Essay
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Apple made significant news on September 21, 2012, with the unveiling of its iPhone 5. The most recent iteration captivated consumers with its novel features like an advanced "iSight" camera boasting 8 megapixels, a sophisticated aesthetic, a high-performance processor, and a vivid 4-inch Retina display. Powered by the highly-acclaimed A6 chip lauded for its energy-efficiency by Apple itself, this latest model promises swift operation, durability and superior user experience. Gizmo-Bird.com reported that over five million units of the iPhone 5 were sold within just three days of its launch.

It appears that Apple annually or periodically redesigns the iPhone, compelling users to adopt the latest version and abandon the previous one. The regular updates and frequent product launches make Apple's next move seem quite predictable. It is intriguing to ponder

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why consumers would purchase the iPhone 5, given its striking resemblance to the iPhone 4s which was unveiled on October 4, 2011.

Kourtney Parker, a passionate iPhone user and second-year legal communications student at Howard University, confidently asserts that the iPhone is a vital personal gadget. She has a deep-seated desire for the iPhone 5 and feels it's an absolute necessity. When questioned about why she deems the iPhone 5 superior to her existing iPhone 4s, she strongly maintains that no other smartphones can compete with it - this includes even her current iPhone 4s.

The charm of the iPhone 5 is "captivating and appealing", she conveys. Her comprehensive knowledge and understanding of the minimalist features of the iPhone 5 make her feel antiquated in light of its market presence. Despite not having had any hands-on experience with it yet

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Parker reveals her exceptional fondness for this new gadget. On hearing about its impending release, she immediately called home to talk about acquiring the iPhone 5 with her parents.

While Parker's agreement renewal with AT;T isn't due until January, she is emphatic about acquiring the iPhone 5 before that. Similar to her actions during the iPhone 4s release, Parker reveals that she has implored her mother to pre-order the novel iPhone 5. Conversations with numerous students corroborate the unique features of the iPhone 5 which no other smartphone provides - from its texting and calling features, voice commands functionality, download capabilities, attractive design, mp3 capacity, user-friendly touch screen to the superior camera.

The list is extensive, but customers such as Kourtney state, "They don't mind it's comparable to the previous iPhone, but that a new iPhone is available for purchase." Based on my observation, it appears that Apple's goods are irresistible and pioneers in the current technology industry. Parker struggled to articulate why obtaining the iPhone 5 immediately is so significant when she could just wait until her contract concludes in January. Parker insists that owning an iPhone is crucial because of its abilities and attributes.

She expresses her belief that life with an iPhone 5 is more convenient and thrilling. In conversation with a couple of Android phone users, who are in the competition arena with Apple, they display indifference towards the new iPhone 5 release, asserting that their Android phones possess comparable functionalities. A week following a discussion with Kourtney Parker, she amended her plan of acquiring the iPhone 5. According to Parker, it would be more prudent to

postpone the purchase of this newly released smartphone. She further adds that new iPhones invariably come with certain technical issues upon their initial launch.

Indeed, Kourtney made a wise decision by trusting her instincts. Doug Gross from CNN.com has pointed out that the recently launched iPhone is dealing with numerous problems such as camera issues, touch-screen malfunctions, light build troubles, aluminum casing defects and light leakage from the home button. Parker intelligently decided to postpone the purchase of iPhone 5 until these issues are resolved. This strategy enables her to exhaust her existing contract before procuring it which could lead to significant cost savings compared to immediately acquiring it just for immediate gratification instead of demonstrating patience.

Apple's products consistently enthrall consumers by impressing them with remarkable gadgets, creating an impression that without the latest device, they are outdated. Many individuals, such as Kourtney Parker, fail to recognize that launches like the new iPhone 5 are mere marketing strategies designed to profit significantly. Apple, a billion-dollar empire, is likely to endure indefinitely if customers remain enamored with the small, unique upgrades they introduce annually.

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