Sony Ericsson, established in 2001, was a joint venture between Sony and Ericsson. Originally focusing on mobile phones, accessories, and applications with expertise from Sony in mobile communications, the company expanded its knowledge to include consumer electronics and content.
In 2011, Sony Ericsson shifted its global strategy to prioritize high-end smartphones and key markets like the U.S., Russia, China, and Germany in order to increase profitability and drive business growth.
Due to the competitive market environment, Sony announced in 2012 that it would acquire a 50% interest in Sony Ericsson. This led
...to the renaming of the company as Sony Mobile Communications AB and it became an attached company of Sony Corporation.
Sony Corporation is renowned globally for designing, manufacturing, and marketing mobile phones and their accessories. The acquisition marked a fresh beginning for Sony Ericsson as it became part of the Sony family.
As part of this new phase, they are expanding their sales activities through adopting a global strategy while also utilizing outsourcing for their client interaction center. This center aims at addressing all customer needs and issues while reducing expansion costs simultaneously.
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