Garnier – College Essay
For more than 100 years, Garnier has been creating innovative and accessible cosmetics to cover multiple beauty needs. Today, Garnier is the 2nd largest brand in L’Oreal group and is sold in more than 64 countries. Its driving force lies in its dynamic spirit and strong optimism Established in 1904 in the city of Blois (central France) by Alfred Amour Garnier, the brand still bears the name of its founder. Garnier offers a wide variety of beauty products through its well-known and worldwide daughter-brands.
Pioneer in home hair-color since 1960 -with Belle Color which is still very popular in France- Garnier never stopped innovating and expanding around the world with Nutrisse and Color Naturals, two leading brands in major emerging markets. Garnier built a strong relationship with its consumers in hair care field especially in the 1980s with Ultra DOUX -symbol of softness and nature for all generations- and then with Fructis in the 1990s. As a true skin care expert, Garnier also offers a large selection of products, from face care to sun care.
Among Garnier’s skin care products some of them have a become essential such as Ambre Solaire – historical brand focused on pleasure and sun protection, Garnier body… or the iconic Garnier BB Cream. In its constant quest of sensoriality and pleasure, Garnier draws its inspiration from the best scientific expertise, for instance through extracting high potential ingredients from nature. More than ever Garnier takes care of you with its innovations that make your daily life easier!
Garnier is a mass market cosmetics brand of L’Oreal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L’Oreal in the 1970s. Current product lines include Fructis shampoos and conditioners, and Nutrisse hair color. Garnier is sold in numerous countries wordwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products.