Gant USA – Research Project Essay Example

back that added a unique look and increased comfort.

Gant revolutionized the shirt market with their innovative button-down design featuring buttons on the collar. The shirt quickly gained immense popularity, attracting customers from various locations. Initially, Gant exclusively supplied the shirt to a single company, eagerly anticipating its success. The strategy proved lucrative as they were able to sell the shirts at a higher price point. In a remarkably short period, the product spread across all states in the United States. The appeal of the shirt extended beyond just adults, as even younger students and college attendees were drawn to its sporty fabric.

After achieving great success, Gant decided to invest in advertisements. They opted for coloured full-page ads which proved to be highly effective in showcasing their slightly snobby yet casual new style. These ads catapulted Gant to the surprising position of being the world's second-largest shirt producer. In 1967, the brand was sold and has changed ownership multiple times since then.

Gant decided to expand their influence in Europe, but they were surprised to learn that a Swedish company had already been granted permission to create their own line under the Gant brand. This happened in the early 1980s. Eventually, the Swedish company expanded worldwide (excluding the USA) and became popular by offering an extensive range of products that attracted a larger customer base.

The Swedish business thrived, but the essence of the brand was truly in the United States. Gant strives to uphold the sporty feel in their clothing, while Europe leans towards sophistication. The brand has diversified its range of apparel beyond just shirts. Consequently, Sweden takes ownership of the brand from its American counterpart

in 1999 to establish GANT as a high-end global brand. However, it is reintroduced in the USA in 2001 and becomes an essential part of Gant's worldwide brand by drawing inspiration from European collections.

Gant is a brand that combines sport and elegance, which I find interesting and effective. Personally, I prefer elegant clothing as it reflects my personality and lifestyle. I am a proper and adaptable person, so the casual addition of Gant's clothing is a great combination for me. While I don't want to look overly formal like a prime minister, I still want to look good in a relaxed way. Gant always releases various collections that range from sporty to very elegant. These collections are named Park Avenue, Sport, and Ivy University. There is always at least one garment that you will like. From my perspective, the Ivy University collection is extremely cool. It features smooth elegance with lightly striped shirts in colors ranging from pink to red. The combination of sporty clothing with elegance is visually pleasing.

In summary, Gant provides a remarkable chance for people to fulfill their desire of feeling and looking great in the garments they put on. Their designs are comfortable, visually enticing, and fashionable. When contrasting their present shirt design with their original 'new' design, it is clear that Gant has set a fresh and praiseworthy benchmark that endures over time. The attire provided by Gant enables individuals to express their true selves while upholding a relaxed yet refined style.