Force Field Analysis Essay Example

fact that colleagues across continents were not openly communicating and were only seeing things from their own perspectives. Due to this, it would negatively impact global operations. Another reason for change was global operations seemed to imply that the audience was only an American audience, which was not true. A European audience has a diverse culture, which would mean Disney would need to market to all types of different people and have product and service for different ages, gender and race.

As it stood, the European market was not a focus and was being treated as an American market. This had to change. What are the retraining forces (resistance) against change? One of the resisters to change is the fear of the unknown. When someone doesn’t know what is going to change, they begin to imagine what is going to change and come up with their own conclusions, this will happen more often when the person making the change is not transparent. Another resister to change is a person’s routine is being disrupted.

Many people develop a routine when they begin work, it becomes almost like a habit. When someone comes in and wants to change that habit, the employee loses that control and it is an unknown and unfamiliar and that can be scary for some people (Harvey & Brown, 2011, p. 152). What strategies should Disney use to weaken the retraining forces and make way for change? The first thing Disney should do is develop standard language that will be released to all employees that change will be taking place, and why it is taking place.

Transparency is key in this

type of situation. If Disney is not transparent, employees will begin to make their own determinations of what will happen and rumors will abound. The second thing Disney should do is determine what changes are needed and will take place and develop a method for how they will make these changes. I would suggest developing a timeline with phases to incorporate into the corporations and release this to the staff so they have an idea of what is going to take place and allow questions to managers.

If they allow this, managers should be coached on how to talk to their staff about this change in addition to the Human Resources staff. The third thing Disney should do is ensure they have an adequate adjustment period time set up for the changes to take place in addition to an evaluation period to ensure they made the right changes. If not, they will need to see why the changes are not working and make adjustments. They should also make sure they survey staff and allow for feedback.