Marketing Essay Examples

In this portion of our analysis, we will use our opportunities to overcome our threats. Of course, every business will have threats that they will need to prevail over. This is why we strongly believe that our marketing plan will certainly be prosperous. We will first look at our potential threats and see how easily […]

Malard Manufacturing Company produces control valves that regulate flows through natural gas pipelines. Mallard has approximately 1,400 employees and has successfully produced a standard line of control valves that are price competitive in the industry. However, whenever the production of a new control valve is required, problems arise. Developments in electronics, metallurgy, and flow control […]

The School of Accountancy and Business Management has long been known for it’s disorganized process of enrollment. For the past years, students have been experiencing the same problem during semestral enrollment. There are instances when they are not able to enroll property nor they get the subjects they are supposed to have. Often times they […]

Q. 2 Who are the key players at Kimura in this purchase? What are their respective roles and interests? At Kimura K. K. , the buying center, the players in this purchase are, first of all, Mr. Yutaka Kimura, the actual President and son of the founder of the company. He was very influential in […]

The case study on Pacific Oil Company shows from beginning to end the role of power in the outcome of a negotiation. From the beginning, the problem that Pacific Oil Company faced as it reopened negotiations with Reliant Chemical Company was that they did not assert the power necessary to really end up with the […]

SHAKTI is HUL’s sales and distribution initiative that combines social responsibility, sustainability, and business strategy. India has more than 6, 30,000 villages, most of these are ‘hard to reach’ and offer relatively lower business potential. Hence, reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises, HUL’s initiative not only made great […]

The term greenwash has been around since the early nineties, emerging from the Earth Summit held in Rio de Janeiro in 1992. In 1999, a combination of the adjective green, in its sense of protecting the environment, and the verb whitewash, meaning, to try to stop people from discovering the true facts about something, was […]

According to this case study, Eldora was considered a U. S. leading bicycle maker. One of the strategies that helped to this success was the fact that Eldora was a “home made” manufacturing. What this mean is that Eldora kept its productions centers in the same campus as its corporate offices; which were located in […]

In 2006 when Al Gore’s film An Inconvenient Truth was released, whether many people believed in it, chose to make a mockery of the documentary or took it seriously, the film did raise awareness about many issues in our environment. By 2008 society started to change in many aspects, people started making more cautious decisions […]

A SWOT analysis is a vital instrument for comprehending an entity’s strong and weak points, as well as recognizing potential opportunities and threats. It holds substantial importance in the business world for securing a robust market standing. The strength of SWOT comes from its capability to uncover rewarding prospects that can be prudently exploited with […]

1. What might have happened to Apple if its top executives had not supported the financing for iPods? If Apple’s senior management hadn’t endorsed the funds allocation to the iPod, Apple Computer, Inc. might not have recovered from what was referred to in the textbook as the “brink of insignificance”. At a time when MP3 […]

Mattel Inc., a well-known international toy production company, is facing difficulties in managing its overseas subcontractors and suppliers as well as the production of certain toys. The issue intensifies as they fail to adapt their products or marketing strategies to the continuously changing demographic and socioeconomic trends (Ferrell, et. all 466). These problems are evident […]

Several questions should be emphasized in the case; the question of ethics, the question of self-reference criterion and a more important question of what role should the marketer play; how much should they try to change the system and how much should they try to become a part of the system. A strong point should […]

To keep Your Customers, Keep it Simple – by Patrick Spenner and Karen Freeman The above mentioned article reviews about the key finding of a marketing research done by Corporate Executive Board regarding the relation between consumer behaviors, brand loyalty and marketers. From the research, they found that in the effort of creating loyal customers, […]

1. What types of decisions must Jim McMaster make on a daily basis for Natural Designs to run smoothly? What kind of decisions must he make on a long-term basis? Short-term Decisions Depending on sales volume Jim has to decide how many orders need to be satisfied daily, which includes production and distribution of the […]

In 1806, when the company was founded by 23-year-old William Colgate, it concentrated exclusively on selling starch, soap, and candles from its New York City-based factory and shop. Upon entering his second year of business, Colgate became partners with Francis Smith, and the company became Smith and Colgate, a name it kept until 1812 when […]

TreadsOfFate (ToF) begins online operations in August, 2012, to offer a wide selection of women-only shoes to customers nationwide. ToF also has a unique business model that allows them to have an extensive selection at the cost of only stocking one size per style. TreadsOfFate’s projected total sales for the first year of operations are […]

The subscription based market consists of a number of players. Some of the prominent competitors to Netflix, besides Blockbuster are: Hulu Plus, Redbox, Amazon Prime, Apple iTunes and Vudu. We will evaluate Vudu to analyze how much of a threat it is to Netflix. Vudu (owned by Walmart) is emerging as a prominent player in […]

Kulula. com was launched in August 2001 as the first online airline in South Africa. Kulula is one of two airlines that are operated by Comair Ltd. British Airways IBA), the other airline that Comair runs, is a full-service franchise operation that serves the South African do mestic market. Kulula, unlike BA, is a limited-service […]

The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn’t selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. But after sometime, they decided on getting the services of a management consultant in […]

* To facilitate the take-off of e-commerce in Singapore, the Government has been putting in place a supportive legal and policy framework. For example, the Electronic Transaction Act, passed in Jul 98, provides a favourable legal environment for safe and secure e-transactions. * The government provides direct subsidies and fiscal incentives to support companies embarking […]

Established in the late 1880s, Kodak is a colossal corporation headquartered in Rochester, New York. It made significant strides with its invention of the dry-plate formula and related mass production machinery. The company notched notable accomplishments including launching color film, entering the Chinese market, and rolling out groundbreaking products. In 1962, Kodak’s sales hit an […]