Marketing Essay Examples

In late 1970, after the split-off of the Toiletries Division, the Gillette Safety Razor Division (SRD) is considering a proposal to enter the blank recording cassettes market to try to achieve its assigned earnings growth target. The blade and razor business is mature and the SRD knows it won’t be able to achieve the growth […]

In the past, women used men’s shaving products for their personal shaving needs. However, they soon realized that these products were not suitable for the delicate skin on areas such as their legs, bikini area, and armpits. Luckily, the personal care industry adapted and introduced shaving products specifically designed for women. Although they were initially […]

The marketers have become more innovative to catch up with the rhythm of the market, and to utilize every single moment for product promotion and communication for effective sales to happen, through varied sources of media. This paper will deal with a similar kind of situation, using the marketing theory of situation analysis, where the […]

How do consumers purchase tires? Tire consumers (at replacement market) will buy tire at two different occasions: when they need new tire immediately (emergency occasion), and as a spare change in case of emergency (preventative occasion). It is dubbed a “grudge purchase” where consumers won’t have any choice but to buy tires in order to […]

With 2004 sales revenue in excess of $30 billion and profits of $2. 03 billion Caterpillar is the worlds leading manufacturer of construction, mining and earth moving equipment. Caterpillar operates in three key areas; machinery, engines and more recently financial products. Mature product markets are an aspect of all product lifecycles once the initial rapid […]

It is not to be denied that any business works on taking advantage of the opportunities that it comes across and handling the threats that it is posed with. However, these are the external factors that govern the working of any business. The elements that actually give the control and hold over your business are […]

“Our markets are poised for exciting times. As a successful organisation, we must not only keep pace with consumer expectation, but also anticipate them. Our new identity is to lay the base to project our future as a successful ‘food’ company, a company that provides high quality and tasty, yet healthy foods and beverages”- Nusli […]

Margo’s Strategies to Attract Customers: Failure to Understand Changing Customers In the herbal soaps category, Margo is a brand which is more than 85 years old. The product has neem features and is unique due to its medicinal value which led to the development of dedicated customer base. It has gained great positive results, but […]

During the British rule in India, Lever Brothers England introduced modern soaps by importing and marketing them in India. However, North West Soap Company created the first soap manufacturing plant in India, which was situated in the city of Meerut, in the state of Uttar Pradesh. In 1897, they started marketing cold process soaps.* During […]

Carlsberg is the fourth largest brewery group in the world, which has a brand portfolio that includes brands such as Carlsberg, Tuborg, Baltika and Kronenbourg 1664, which are well known international premium brands, but also includes strong local brands, such as, Ringnes, in Norway, Lav in Serbia and Wusu in Western China. (www. carlsberggroup. com) […]

Ateco Automotive Pty Ltd produces some of the worlds most Iconic and prestigious car brands such as Ferrari, Masserati and of course Fiat. In 2008, Ateco launched the Fiat 500 into the Australian market following a successful launch in Europe. The Fiat 500 is a remake of the 50-year-old Fiat 500. Not content with winning […]

Today’s consumers have higher expectations than ever before due to significant advancements in media, communication, and transportation. This has facilitated greater interconnectivity in the global economy, making products from one country more appealing in other parts of the world. However, penetrating foreign markets is no simple feat, and aspiring entrants encounter numerous challenges as they […]

What is the biggest competitive threat facing Carrefour as it expands in global markets? Carrefour had a concept of been a giant store(hypermarket) but along the line, the company faced some challenges which they found difficult to adapt to easily, Some of the challenges were due to changing consumer consumption habits and Carrefour could not […]

Established in 1986, Damro has come a long way from its humble beginnings. It’s current vision is to be among the world’s largest furniture manufacturers offering a diverse range of modern and traditional furniture. It has expansion plans for over 150 Showrooms globally, while already there are over 50 showrooms in India alone. According to […]

I think they should. In 2004 Motorola was a strong global brand. In 2003 the company released a very popular and a stylish phone – “RAZR”. It would make a good reputation both to the phone and to Sharapova because these both brands are famous in the world but they have different “fans”, so they […]

Recently The Derby Foods brand experienced a “re-energizing “ of its 150-year old brand. This resurgence was due in part to Simone York, who had “designed and developed some ingenious co-branding opportunities…and his successful application of social media marketing and innovative advertising efforts” (Mary Griffin at Derby Foods Case Study). Because of his success, York […]

In my essay, I will analyze the logos, slogans, target audience, and selling techniques used in two food adverts. Specifically, I will compare and contrast the Anchor Spreadable and Aunt Bessie’s Yorkshire puddings adverts. The Anchor Spreadable is aimed at and would attract female parents aged 30-40 with children. These women may be housewives or […]

ITC is one of India’s foremost private sector companies and is a member of BAT Group of UK, which holds 37 per cent stake in ITC, followed by domestic financial institutions and public. Rated among the World’s Best Big Companies by Forbes magazine, ITC ranks third in pre-tax profit among India’s private sector corporations. The […]

Critically assess the motives behind the making of the deal. You should consider the different levels of analysis and specifically address the question of how the deal contributed to the creating and/or sustaining of competitive advantage. Question A “To be the most successful premium manufacturer in the industry.” BMW’s mission statement states. BMW has two […]

Beiersdorf is a leading worldwide consumer goods group that specializes in the sale of various personal care and health products, such as cosmetics, plasters, creams, and more. The company primarily focuses on developing and sustaining a few global consumer brands for everyday use. Beiersdorf operates in over 100 countries worldwide with 90 subsidiaries and a […]

In the current fast-paced and unpredictable world, characterized by technological progress and globalization, marketing strategies have undergone a transformation. Rather than focusing on products, the focus has shifted to consumers, aligning with the growing importance of building brand value. Many argue that interactive marketing communications now play a pivotal role in global marketing. The objective […]

BMW is facing a critical period for their future success, during which it is essential to focus on preserving and enhancing their brand image. The company is determined not to compromise the image they have painstakingly built and maintained over the years as the “Ultimate Driving Machine.” Changing our slogan from “Made in Germany” to […]