Effects of Mass Media or Advertising in the Society Essay Example
Abstract
In today’s world, it’s unimaginable how you can escape the effects of mass media and advertisements in general. We are living in a more informed society that relentlessly recognize avarice, and believes in a good life, where, consumerism is as well accepted. Thanks to this powerful tool, “mass media”, we have numerous billboards, flyers, televisions, newspapers, and other publications that promote our living in daily basis. Mass media is an important tool in transferring the information, ideas, and other useful contents to the consumers, passing off knowledge, and making communication easier, which is a vital concern in the society. Additionally, we can’t escape the invasion of advertising which is a sure channel to create consumer-product awareness. Nevertheless, mass media has the power to construct or destruct the consumers at equ
...al measures. According to Vandana November 21, 2014, “everything has two points that are good and bad, so we cannot say the media is bad or good”. Positive use of mass media does well to the society, and on the other hand, negative contents of social media can ruin one’s life, and further cause misunderstanding and confusion in the society. However, with proper regulations of mass media content, it’s most likely to minimize the negative impacts it portrays, hence becoming the most powerful and subtle source that consumers accepts most if its contents.
Personal Experience With Mass Media and Advertising
Personally, I can say that the mass media has played a better role in my life. Imagine one day you wake up, head on to the office, leaving behind a caregiver with your infant child. Only to come back in the evening and alas! Neither the child no
the caregiver is anywhere to be found. That’s what happened to me early this year. I had left a caregiver in charge of my child and by the time I returned back home, my child was missing, with absolutely no concrete evidence on where he could be.
Well, I really never knew where to start the search, especially in this highly populated city, and in such situation, I was very nervous of tracing back my child. Of course, there couldn’t be any other credible source I could rely on to find my child, other than the social media. I went ahead to report the alleged ‘stolen’ child with one of the TV channels, and within a day or two, there were news everywhere about the missing child, “my child”.It took some days before I could hear any news on my child. But thank goodness, one day as I was hunched on one of the TV channels as usual, with hope that I could get a trace of my son, I heard on the news headline that my child has been found and was already in safe hands. And yes, isn’t it the power of mass media and advertising that I was lucky to have my child back? Of course it is.
Conclusion
Mass media results in a more informed society and influences individual’s personal lives, based on their personal beliefs, and demographics. A coin has two sides, and so is the mass media. It has its good sides and bad sides. It’s up to the consumers, though, to pick what is good from the media and leave its bad points. Also, those who use the mass media know
that, this is a powerful source in the society, how you use it can vulgarize, brutalize, or lift the society to a better level.
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