Dominoz Pizza – 7 Ps of Service Marketing Essay Example

introduced the Pizza Mania scheme where it offered a large pizza for Rs. 29.

Promotion

Domino's had a tie-up with Discovery Channel under which the channel advertised its pizzas while Domino's put the channel's name on its mailers. Domino's conducted Pizza making classes for school students. In 1998, it offered a clock to all its customers who had bought 15,000 worth of pizzas throughout the year. Database marketing is an important part of our strategy. They have a special cell analyzing their database to look for repeat and loyal customers. "In August 2000, Domino's launched the 'Hungry Kya? the sequence of advertisements on television.

Pizza could be a snack; then again, it could also be a complete meal. The only definitive common link between Domino's Pizzas and eating was the hunger platform. The launch of 'Hungry Kya? ' campaign coincided with Domino's tie-up with Mahanagar Telephones Nigam Ltd. (MTNL) for the 'Hunger Helpline'.

The helpline enabled the customers to dial a toll-free number (1600-111-123) from any place in India.

Process

The number automatically hunted out the nearest Domino's outlet from the place where the call was made and connected the customer for placing the order. The number also helped Domino's to add the customer's name, address, and phone number to its database. For the first 4 years in India, Domino's concentrated on its 'Delivery' act. For its delivery promise to work, Domino's followed an 11-minute schedule: one minute for taking down the order, one minute for Pizza-making, six minutes oven-time, and three minutes.

If you don't eat pizza fresh, it turns cold and soggy. However, Domino's seemed to have overcome this problem through its delivery pack called 'Domino's Heatwave for packing, People

Domino's has targeted the people who are preferring home delivery as well as the youth. It has opened its outlet at R-world to attract movie watchers. As in India pizza is more preferred by the professionals and youth it set up its outlet in some bid corporate campuses and colleges. The people who spend their weekends at malls are also targeted, as one of its outlets is at 10-acre mall Ahmedabad.

Physical evidence

Domino’s pizza is more home delivery-centric, albeit it's having a good interior too. the waiters and the delivery boys are there. Its staff consists of 5 to 8 members for different activities ranging from taking an order to delivering it.