Digital Marketing Notes Essay Example

d, earned, and owned digital media platforms.

The Internet serves as an additional channel for sales and communication that enhances and expands markets. It enables companies to establish new international markets without needing extra sales offices or agents.Digital marketing plays a crucial role in various marketing functions, allowing organizations to offer unique services and products. Additionally, it provides benefits such as cost reduction, efficient communication, and improved customer service. By utilizing tools like the web and e-mail, personalized communications can be created with customers, suppliers, and distributors. These advantages extend beyond large corporations and also benefit small or medium-sized enterprises. Digital marketing enables organizations to advertise, engage in public relations, access new distribution channels, enter untapped markets, enhance customer service, and streamline staff for cost reduction in order fulfillment.