Coles Myer Ltd Argumentative Essay Example

With around 40 stores and consistently expanding throughout Australia, it offers a comprehensive array of office essentials that cover stationery, computers, business equipment, furniture, kitchen and bathroom supplies. The company caters to both business and consumer purchasing needs.

In this report, Officeworks will be examined to demonstrate the contrast between consumer and business purchasing behavior, and how both have impacted its marketing approach. Additionally, suggestions for broadening its marketing strategy to better cater to business buyers will be provided. In Australia, there are almost one million business buyers, which pales in comparison to the approximately 18 million consumers. Nevertheless, the sales in the business industry outshine total consumer sales volume.

Despite similarities in individuals making purchasing decisions, the divergences between business buying behaviour and consumer buying behaviour are more relevant. Such variations hold significance when examining the conduct of both buying markets. Officeworks, a Coles Myer Ltd subsidiary, was established in 1994 to cater to small businesses, home offices, and students. With around 40 stores across Australia, Officeworks is continuously expanding its nationwide reach.

Officeworks sells a variety of products including office supplies like stationary, computers, business machines, furniture, and kitchen and bathroom supplies. As a company, Officeworks caters to both consumer and business markets. The report will use Officeworks as a case study to show the contrast between consumer and business buying behavior. The assessment of its marketing strategy will analyze how it integrates and responds to the needs of both consumer and business buyers.

In Australia, there are nearly one million business buyers, and while this is significantly less than the approximately 18 million consumers in the market, the total sales volume in the business

market greatly surpasses that of the consumer market. Even though business buying behaviour and consumer buying behaviour both involve individuals making purchasing decisions, the differences between these behaviours are of greater relevance. Understanding these disparities is crucial to understanding the behaviour of business buying and consumer buying markets. Officeworks is a division of Coles Myer Ltd, Australia's foremost retail group. This paper will conclude with recommendations on how Officeworks' marketing strategy may be enhanced to better serve the needs of business buyers.

Officeworks, launched in 1994, was designed to meet the requirements of small businesses, home offices, and students. Its range of products includes office-related supplies, such as stationery, computers, business machines, furniture, and kitchen or bathroom items. With around 40 stores, Officeworks continues to expand throughout Australia and caters to both consumer and business buying.

This report will utilize Officeworks as a case study to demonstrate the contrast between buying habits of consumers and businesses. The evaluation will analyze Officeworks' marketing approach and how it has been impacted by the purchasing behavior of both consumer and business markets. Additionally, suggestions will be provided to enhance Officeworks' marketing strategy and better cater to the demands of business buyers due to the fact that there are nearly one million business buyers in Australia.

Even though the number of consumers is less than 18 million, sales in the business market are higher than sales in the consumer market. Understanding the differences between business and consumer purchasing behaviors is crucial since both involve individuals making buying decisions. Officeworks, a division of Coles Myer Ltd, was established in 1994 to serve small businesses, home offices, and students.

Officeworks, a

company with around 40 stores across Australia that continuously expands its reach, offers a broad selection of office supplies encompassing stationery, computers, business machines, furniture, and kitchen and bathroom supplies. The company's operations cater to both consumer and business buying behaviour. This report will utilize Officeworks as a case study to demonstrate the differentiation between consumer and business buying behaviours while assessing the company's marketing approach in terms of how consumer and business buyers influence and are incorporated into it.

Ultimately, suggestions will be provided regarding ways to enhance the marketing approach of the company in order to better cater to the demands of corporate purchasers.