Chicken Rice Shop Essay Sample

an interview.“The investing is between RM400. 000 and RM700. 000 per mercantile establishment. ” she says.

adding that TCRS will open an mercantile establishment in Bangsar South following month. The company will pass RM7mil to RM10mil to advance and spread out its concatenation of TCRS and Sweet Chat Cafe outlets this twelvemonth. On abroad enlargement. she says it has received questions from China.

Thailand. Australia and the Middle East but is non in a haste to spread out into new markets abroad. “We might present a franchise theoretical account overseas but we have to acquire the right spouses. ” she says. Wong says TCRS wants to concentrate on its catering concern and expects this section to lend 5 % of entire gross revenues in two old ages.

“We started our catering concern a few old ages ago and would put more advertizements to allow the market know about this. ” she says. The company besides offers bringing services in certain countries.While many companies try to cut their advertisement and publicity ( A & A ; P ) budget during this downswing. TCRS plans to go on disbursement. It allocates 5 % of entire gross revenues for A & A ; P yearly.

Its gross revenues totalled RM55mil last twelvemonth. 19. 6 % higher than in 2007. On the scheme to better its eating house services. Wong says TCRS will go on to put in information engineering ( IT ) and upgrade its concern systems. “We invest about RM50.

000 in IT per mercantile establishment. ” she says. adding that the company has a centralized system to track its public presentation. It has invested RM3. 5mil

in IT over the last 10 old ages.

Wong says TCRS has to stay competitory by go oning to present value-for-money repasts to its clients. particularly in times of lifting rising prices. “We want our clients to bask a good dining experience through our comfy and cheerful environment. ” she says. As its tagline suggests – Chicken Rice … and More – the restaurant’s bill of fare features more than 25 other local front-runners besides lily-livered rice.

such as Hainanese curry poulet. spicy assorted veggies. stuffed fish balls and Hong Kong beef fret. “The cardinal drivers for growing are to be advanced in merchandise offerings.

selling activities and doing certain we fulfill the demands of our full client sections. ” she says.