Cheesecake Factory Competitive Advantages and Disadvantages Essay Example

employment, and curb inflation. An strength and weakness the Cheesecake Factory encountered on restaurantnewsresource. om (2013) printed, “Comparable restaurant sales at the Cheesecake Factory and Grand Lux Cafe increased 1.

4% in the first quarter of fiscal 2013, but were negatively impacted by approximately 0. 6% due to storms in the Northeast. Excluding this weather impact, comparable restaurant sales increased 2. 0%.

Economically this was a weakness for the company, 0. 6% fiscal in the Northeast storms”. Another strength the Cheesecake Factory possesses on restaurantnewsresource. om (2013) has Chairman and Chief Executive Officer David Overton replies with, “Our performance in the first quarter demonstrates the strength of our restaurants domestically, as well as globally, with the initial licensed Cheesecake Factory restaurants in the Middle East performing at very high levels”. Their marketing environment is a strength that expanded very well to satisfy their loyal customers.

The marketing mix is wonderful, they were just advertising at the locations, radio, internet, etc. about half off on cheesecake on July 30, 2013 for a sale promotion.Two years back they begin offering the calorie counting (SkinnyLicious) menu for those who were eating healthy to watch their weight. COMPETITIVE ADVANTAGE 4 The Cheesecake Factory can use their strengths to become competitive by continuing to serve the customers with the great food, beverages, and service they provide.

The SkinnyLicious menu was a helpful and popular idea to add with their many choices on their menu. The curbside service they offer is a great way to serve customers on the go. This would be effective because the company itself is very rare with the food and drink selections n one setting or

curbside service. The SkinnyLicious menu is great for the calorie counters and encouraging the other participants to eat healthy as well. This company is very corporate so including karaoke, comedian segments, or music band (jazz) is a weakness that would be effective because it would draw more customers in besides the food, enjoy entertainment while eating.

There all demographics that they serve, so gatherings for any occasions would be great with entertainment to enjoy. Having entertainment would help the atmosphere to be more enjoyable yourself or with a group.Considering the strengths and weaknesses of the Cheesecake Factory, the company exhibits many positive qualities from which others companies can learn. Although the Cheesecake Factory has several weaknesses, the owners have been able to overcome those challenges to establish a strong, prosperous global business. Even though companies have strengths and weaknesses, you can a successful business.