question

Marketing is the activity that does which of the following with offerings that benefit the organization, its stakeholders, and society at large?

answer

Communicating Creating Delivering

question

Form

answer

The production of the good or service

question

Place

answer

Having the product available where consumers need it

question

Time

answer

Having the product available when needed

question

Possession

answer

Making an item easy to purchase

question

Marketing attempts to satisfy consumer needs but clearly also shapes a persons _________ because it may impact knowledge or even culture

answer

wants

question

One of the core aspects of marketing, borrowed from economics, includes a(n) _______ which is a transaction in which things of value are traded between the buyer and seller

answer

exchange

question

For marketing to occur, parties must have which two of these?

answer

1. Both the desire and ability to satisfy their needs 2. A way to communicate

question

The marketing managers controllable factors that can be used to solve a marketing problem is known as the

answer

Marketing mix

question

The american marketing association states that, "marketing is the activity for creating, communicating, delivering, and __________ offerings that benefit the organization, its stakeholders, and society at large"

answer

Exchanging

question

A customer value proposition is

answer

A cluster of benefits that an organization promises customer to satisfy their needs

question

A __________ market is a specific group pf potential customers towards which an organization directs its marketing program

answer

target

question

Which two of the following are required of effective market segments?

answer

1. Buyers have common needs 2. Buyers will respond similarly to marketing action

question

Which two of the following are true of environmental forces?

answer

1. Social and economic forces are examples 2. They are largely beyond the control of the marketer

question

In marketing, a market is made up of

answer

People with the desire and ability to buy a product

question

Customer ___________ is the unique combination of benefits received by targeted buyers at a specific price

answer

Value

question

Of the following, which two are principals contained in the marketing concept?

answer

1. An organization should strive to satisfy the needs of consumers 2. An organization should try to achieve its own goals

question

To effectively segment a market, you should ensure that the segments are relatively __________, at least in terms of prospective buyers needs and responses to marketing

answer

homogeneous

question

___________ consumers, in contrast with organizational buyers, are the people who use products and services purchased for a household

answer

Ultimate

question

The hallmark of developing and maintain effective customer relationships is called ___________ marketing

answer

relationship

question

Ideas can be marketed as ___________ if they have the potential to satisfy consumer needs when exchanged for something of value

answer

products

question

The marketing ____________ is the idea that an organization should strive to satisfy customer needs while trying to achieve its goals

answer

Concept

question

In the context of customer value, which of the following are considered benefits?

answer

1. Convenience 2. Quality 3. After-sale service

question

Listening to your customers in order to develop a better product is an example of

answer

Effective marketing research

question

A ___________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers

answer

Marketing program

question

Who benefits from effective marketing?

answer

1. Consumers who buy 2. Society as a whole 3. Organizations who sell

question

To fulfill its objectives, marketing requires ____________, which is a trade of things of value between a buyer and seller so that each is better off afterward

answer

Exchange

question

In addition to considering its financial profit responsibilities, organizations are increasingly shifting focus to areas like which two of the following?

answer

1. Social responsibility 2. Ethics

question

______________ is the component of the marketing mix that provides a means of communication between a seller and a buyer

answer

Promotion

question

Good, services, and ____________ are marketed

answer

Ideas

question

The process of identifying prospective buyers, understanding them intimately, and developing favorable long term perceptions of the organization is called

answer

Customer relationship management

question

To serve both buyers and sellers, marketing fundamentally seeks to do which two of the following?

answer

1. Satisfy the needs and wants of customers 2. Discover the needs and wants of prospective customers

question

Customer _________ reflects the relationship of benefits to price, or what you get for what you give

answer

Value

question

______________ is one of the elements of the four Ps that embodies all activities essential to get the product to the right customer when and where that customer wants it

answer

Place

question

Which of the following might be given or received in an exchange when marketing occurs?

answer

1. Information 2. Money 3. Intangible services 4. Satisfaction

question

A company adopting social __________ is purposefully acknowledging its accountability to a larger society

answer

responsibility

question

Marketing typical impacts which of the following groups in society?

answer

1. Suppliers 2. Customers 3. Owners

question

Which of the following is the most fundamental method an organization uses to discover consumer needs?

answer

Marketing research

question

The societal marketing concept combines which two of the following principals?

answer

1. Organizations should satisfy the needs of consumers 2. Organizations should serve customers in a way that provides for societies well being

question

Which two of the following are characteristics of the marketing concept era?

answer

1. Product design focused on consumers needs 2. Marketing was integrated into each phase of business

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