Ch. 3 MARKETING

question
What are the 4 Es?
answer
Excite the Customer, Educate the Customer, Experience the Product or Service, Engage the Customer.
question
What social media elements work best for each of the 4 Es?
answer
A. Excite the Customer - social networks like Facebook and Google + B. Educate the Customer - blogs and blogging tools (e.g., wordpress and twitter), HubSpot (all-in-one marketing software), YouTube and Google +, C. Experience the Product or Service - YouTube, blogs and retailer's website, D. Engage the Customer - blogging and micro-blogging.
question
What are the three types of social media tools?
answer
Social network sites, Media sharing sites, and Thought sharing sites.
question
What are the four customer segments based on their social media usage?
answer
Creators, Bonders, Professionals, and Sharers.
question
What are some of the most popular types of mobile applications?
answer
Price check apps, Fashion apps, and Location apps.
question
What are the three steps in developing social media engagement strategies?
answer
Listen, Analyze, and Do.
question
How do firms examine customer sentiments?
answer
Marketers can analyze the content found on sites like Facebook, Twitter, online blogs and reviews to assess the favorableness or unfavorableness of the sentiments, using a technique known as sentiment analysis.
question
What are the steps in developing a social media campaign?
answer
Identify strategy goals, Target audience, Campaign: experiment & engage, Budget, Monitor & change.
question
Why might it be important to develop a personal social media presence?
answer
Social influence can have significant effects on elements of a person's life, such as hiring success.
question
On social networks, Bonders use social media primarily to become well informed so they can help others
answer
False
question
A blog is an example of a thought-sharing site
answer
True
question
Which of the following is the definition of social media?
answer
content distributed through social interaction
question
The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships. Which of the following is NOT one of the four E's in the framework?
answer
Energize
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question
What are the 4 Es?
answer
Excite the Customer, Educate the Customer, Experience the Product or Service, Engage the Customer.
question
What social media elements work best for each of the 4 Es?
answer
A. Excite the Customer - social networks like Facebook and Google + B. Educate the Customer - blogs and blogging tools (e.g., wordpress and twitter), HubSpot (all-in-one marketing software), YouTube and Google +, C. Experience the Product or Service - YouTube, blogs and retailer's website, D. Engage the Customer - blogging and micro-blogging.
question
What are the three types of social media tools?
answer
Social network sites, Media sharing sites, and Thought sharing sites.
question
What are the four customer segments based on their social media usage?
answer
Creators, Bonders, Professionals, and Sharers.
question
What are some of the most popular types of mobile applications?
answer
Price check apps, Fashion apps, and Location apps.
question
What are the three steps in developing social media engagement strategies?
answer
Listen, Analyze, and Do.
question
How do firms examine customer sentiments?
answer
Marketers can analyze the content found on sites like Facebook, Twitter, online blogs and reviews to assess the favorableness or unfavorableness of the sentiments, using a technique known as sentiment analysis.
question
What are the steps in developing a social media campaign?
answer
Identify strategy goals, Target audience, Campaign: experiment & engage, Budget, Monitor & change.
question
Why might it be important to develop a personal social media presence?
answer
Social influence can have significant effects on elements of a person's life, such as hiring success.
question
On social networks, Bonders use social media primarily to become well informed so they can help others
answer
False
question
A blog is an example of a thought-sharing site
answer
True
question
Which of the following is the definition of social media?
answer
content distributed through social interaction
question
The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships. Which of the following is NOT one of the four E's in the framework?
answer
Energize