Ch. 10 Bon Vivant offers an assortment of exclusive French wines at incredibly low prices.

Question
Ch. 10 Bon Vivant offers an assortment of exclusive French wines at incredibly low prices. – Q/A (Question and Answer)

Test Answer

These prices are nether limited-time offers nor special discounts, but represent the daily prices of products sold by Bon Vivant. This reflects Bon Vivant’s ___ strategy. a. everyday low pricing b. markup pricing c. penetration pricing d. break-even pricing e. cost-based pricing

Answer:

a. everyday low pricing

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