question

which of the following statements about human resource management opportunities and challenges is most accurate?

answer

workers are becoming less loyal to their firms, resulting in higher turnover and high cost to replace lost workers.

question

one of the challenges facing todays managers is to:

answer

change, change requires cooperation & an awareness of need for change; work with more educated workforce

question

which of the following are products consumers buy after comparing quality, price, and style from a variety of sellers?

answer

shopping goods & services

question

__ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

answer

marketing

question

__ goods and services represent those products that consumers are unaware of or haven't thought of buying

answer

unsought

question

according to the principles of scientific management, the best way to improve productivity is to:

answer

use time motion studies to find the best method of doing each job, then teach these methods to workers

question

the business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?

answer

production era

question

management is more progressive today. there is more emphasis on:

answer

working in teams & team building

question

__ is the art of utilizing organizational resources to accomplish goals at work

answer

management

question

__ is the management function that involves setting goals, strategies, and tactics for achieving the organization's goals and objectives

answer

planning

question

marketers define a __ as any physical good, service, or idea that satisfies a want or need.

answer

product

question

a firm's marketing mix refers to the combination of:

answer

strategies regarding product price, place & promotion

question

the personal satisfaction people fe el when they have done a job well is

answer

intrinsic reward

question

dividing tasks into smaller jobs is called:

answer

specialization

question

the significant increase in consumer demand following WWII marked the beginning of the

answer

marketing concept era

question

the concept of __ suggests that a firm produces more, the average costs of goods produced goes down

answer

economies of scale

question

the findings of the hawthorne studies led researchers to look more closely at how __ could lead to better productivity

answer

human side of motivation; managerial styles

question

while the four P's help us remember the basic components of the ___ they don't have significant relevance in the marketing process

answer

marketing mix

question

the best product development strategy for most firms is to:

answer

constantly monitor consumers wants and needs and be willing to develop new products and adapt policies and services as those consumer needs begin to change

question

rewards that come from someone else in recognition of good work are _

answer

extrinsic rewards

question

as a manager, two of Sylvia's strengths are her ability to communicate goals clearly, and her ability to guide, coach, and motivate workers. Based on these strengths, ___ is a management function that Sylvia is likely to be good at performing

answer

leading

question

__ goods appeal to consumers who are willing to make an extra shopping effort to acquire them

answer

specialty

question

one the key functions of human resource management is:

answer

recruiting

question

when consumers decide to purchase a particular product, they

answer

consider what the total product offers

question

__ was the dominant strategy for improving worker productivity during the early 1900's

answer

scientific management

question

fayol's __ principle states that each worker should report to one, and only one boss

answer

unity of command

question

the concept that a hierarchy of human needs could be used to explain motivation was developed by:

answer

abraham maslow

question

the line of authority that moves from the top of a hierarchy to the lowest level is called the:

answer

chain of command

question

organizing a business begins with:

answer

determining the work to be done

question

the ___ is based on three elements 1. customer orientation 2. service orientation 3. profit orientation

answer

marketing concept

question

the combination of product lines offered by a manufacturer is called the firm's

answer

product mix

question

__ planning determines the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals

answer

strategic

question

__ consists of all the techniques sellers use to persuade consumers to buy their goods and services

answer

promotion

question

the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:

answer

total product offer

question

one of the four primary functions of management is:

answer

planning, leading, organizing, controlling

question

in coming years, high tech growth areas such as computers, biotechnology, and robots are likely to experience a:

answer

shortage of skilled labor

question

which of the following marketing eras refers to the period from our country's first settlers though the early 1900's?

answer

production era

question

whether a consumer thinks a product provides the best value depends upon:

answer

sociocultural influences; good quality at fair price, benefits they seek, service they receive

question

the hawthorne studies were conducted by __ and his colleagues from harvard

answer

elton mayo

question

which of the following statements has resulted in changes in the role of management:

answer

marketplace is becoming global, which increases both competition and opportunities for cooperation and integration

question

which of the following describes a word, letter, or group of words that differentiate the goods & services of a seller from those of competitors?

answer

brand name

question

the proven success of job specialization lies in the fact that:

answer

it adds efficiency to the business operation by identifying tasks that some do better than others

question

in weber's view of a bureaucratic organization, the role of top management was to:

answer

make decisions

question

the ultimate resource of a firm is its:

answer

employees

question

dividing the required work among a group of employees is called:

answer

division of labor

question

which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

answer

product line

question

__ was the father of scientific management

answer

frederick taylor

question

a firm's marketing mix consists of 4 major components, which are generally referred to as the four:

answer

product, price, plan & promotion

question

location is very important in the marketing of __ because consumers desire to purchase these goods with a minimum of shopping effort

answer

convenience goods

Busm20 q2 – Flashcard

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards