Busm20 q2 – Flashcard
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__ goods and services represent those products that consumers are unaware of or haven't thought of buying
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unsought
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according to the principles of scientific management, the best way to improve productivity is to:
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use time motion studies to find the best method of doing each job, then teach these methods to workers
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the business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?
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production era
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management is more progressive today. there is more emphasis on:
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working in teams & team building
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__ is the art of utilizing organizational resources to accomplish goals at work
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management
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__ is the management function that involves setting goals, strategies, and tactics for achieving the organization's goals and objectives
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planning
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marketers define a __ as any physical good, service, or idea that satisfies a want or need.
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product
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a firm's marketing mix refers to the combination of:
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strategies regarding product price, place & promotion
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the personal satisfaction people fe el when they have done a job well is
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intrinsic reward
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dividing tasks into smaller jobs is called:
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specialization
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the significant increase in consumer demand following WWII marked the beginning of the
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marketing concept era
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the concept of __ suggests that a firm produces more, the average costs of goods produced goes down
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economies of scale
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the findings of the hawthorne studies led researchers to look more closely at how __ could lead to better productivity
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human side of motivation; managerial styles
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while the four P's help us remember the basic components of the ___ they don't have significant relevance in the marketing process
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marketing mix
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the best product development strategy for most firms is to:
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constantly monitor consumers wants and needs and be willing to develop new products and adapt policies and services as those consumer needs begin to change
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rewards that come from someone else in recognition of good work are _
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extrinsic rewards
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as a manager, two of Sylvia's strengths are her ability to communicate goals clearly, and her ability to guide, coach, and motivate workers. Based on these strengths, ___ is a management function that Sylvia is likely to be good at performing
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leading
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__ goods appeal to consumers who are willing to make an extra shopping effort to acquire them
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specialty
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one the key functions of human resource management is:
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recruiting
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when consumers decide to purchase a particular product, they
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consider what the total product offers
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__ was the dominant strategy for improving worker productivity during the early 1900's
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scientific management
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fayol's __ principle states that each worker should report to one, and only one boss
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unity of command
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the concept that a hierarchy of human needs could be used to explain motivation was developed by:
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abraham maslow
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the line of authority that moves from the top of a hierarchy to the lowest level is called the:
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chain of command
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organizing a business begins with:
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determining the work to be done
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the ___ is based on three elements 1. customer orientation 2. service orientation 3. profit orientation
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marketing concept
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the combination of product lines offered by a manufacturer is called the firm's
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product mix
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__ planning determines the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals
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strategic
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__ consists of all the techniques sellers use to persuade consumers to buy their goods and services
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promotion
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the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:
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total product offer
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one of the four primary functions of management is:
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planning, leading, organizing, controlling
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in coming years, high tech growth areas such as computers, biotechnology, and robots are likely to experience a:
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shortage of skilled labor
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which of the following marketing eras refers to the period from our country's first settlers though the early 1900's?
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production era
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whether a consumer thinks a product provides the best value depends upon:
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sociocultural influences; good quality at fair price, benefits they seek, service they receive
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the hawthorne studies were conducted by __ and his colleagues from harvard
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elton mayo
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which of the following statements has resulted in changes in the role of management:
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marketplace is becoming global, which increases both competition and opportunities for cooperation and integration
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which of the following describes a word, letter, or group of words that differentiate the goods & services of a seller from those of competitors?
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brand name
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the proven success of job specialization lies in the fact that:
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it adds efficiency to the business operation by identifying tasks that some do better than others
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in weber's view of a bureaucratic organization, the role of top management was to:
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make decisions
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the ultimate resource of a firm is its:
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employees
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dividing the required work among a group of employees is called:
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division of labor
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which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?
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product line
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__ was the father of scientific management
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frederick taylor
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a firm's marketing mix consists of 4 major components, which are generally referred to as the four:
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product, price, plan & promotion
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location is very important in the marketing of __ because consumers desire to purchase these goods with a minimum of shopping effort
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convenience goods
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