Business rules Essay Example

customers or enable channel partners to sell online. The goal is to gather essential customer information, understand competitors selling similar products online, and determine if launching affiliate programs or re-intermediating the channel in the marketspace is worthwhile. Explore www for more insights.

imediation.com is a company that offers a solution for constructing substantial affiliate networks. As for eService, it's a way to give our customers support around the clock. To achieve this, one efficient method would be through email interactions. One prime example of this is Egghead.com, who has incorporated the Brightware intelligent email product to provide comprehensive email customer support to over 7 million shoppers per month.

By composing and answering 40% of incoming customer emails and routing the remaining 60% to appropriate employees with suggested replies for rapid review, this system enhances customer satisfaction, reduces costs, and doubles staff productivity. Additionally, Grainger Consulting Services, a division of W.W., conducted a two-month study highlighting the impact of effective purchasing on a company's bottom line.

According to Grainger, Inc., e-commerce procurement is advantageous for the buyer and seller. Their research indicates that buyers who invest in e-procurement methods can expect a return on investment ranging from 245 to 400 percent, while sellers can see gains of 10 to 15 percent. Additionally, sellers may benefit from a 300 percent increase in sales. One way to improve existing products or create new ones is by obtaining customer feedback. The internet allows for this information to reach those who can take action, as demonstrated in the example of Egghead.

Patricia Seybold reports that National Semiconductor has seamlessly integrated its website with its business operations. The proof lies in the smooth transfer of

leads from the website to the opportunity management system and the efficient handling of customer emails by a team comprising 8,000 employees. For further details, please go to www.customers. ( preserved)

Discover the potential of generating new profit pools by venturing into the Marketspace and designing proposals that can renew our revenue streams for the future. Despite being crucial, this management responsibility is often overlooked in the daily hustle of businesses. The surge of IPO's striving to establish new worth in the Marketspace serves as a clear evidence to this. Consider checking out www.witcapital.com, a company that originated in brewing but is presently collecting funds in the Marketspace for future information-based entities.

Larry Downes and Chunka Mui propose the concept of 'Option creation' in their book 'Unleashing the Killer App', which can also be found online at http://www.killer-apps.com. Aiming to create a 'doomsday' rival could be an enjoyable pursuit.

If you were unhappy with how you were treated at your current business and wanted to create a rival company, how could you utilize the Internet to outperform them? Consider dropping certain activities and implementing new ones, such as offering a discount to customers who use your online services. One successful example of this is Eagle Star Direct, who provided a 15% discount to customers who conducted all business online. By doing so, both the company and customers benefited from lower prices and costs. Out of the aforementioned strategies, this is my preferred approach. Presenting these results to senior management could be impressive, as Sun Tzu once advised that ensuring one's own invulnerability is key.

Completing this activity is crucial to beat the fierce competition that may emerge, most

likely from a new entrant rather than existing competitors. Therefore, consider all possible alternatives. Recently, one business has undergone a drastic shift from being a physical retailer to entirely digital. The company is Egghead.

Egghead.com, an online retailer of computers, software, accessories, and peripheral devices, has become a leading discount retailer. In just one year, Egghead successfully transitioned from brick-and-mortar stores to online sales, making it the first national retailer to do so. The impressive performance of Egghead in both the fourth quarter and throughout the year reflects the increasing potential of electronic commerce as noted by George Orban, Chairman and CEO of the company.

Orban expressed that the decision made was undoubtedly advantageous as their brand has become one of the most robust online, and their new business plan is becoming more apparent. He also holds a positive outlook on the future of e-commerce. The emerging digital economy is shifting from physical strength to mental ability and physical stores will be replaced by online transactions.

The impact of this Marketspace will vary for each company, as discussed in more detail by Quinn ; Sviokla below. However, it is evident that managers must possess the ability to think and act in both the marketplace and Marketspace. As the rules and the game change, it is crucial to be prepared for this new landscape. Gary Hamel warns that there could be an unknown competitor in the horizon that could render your business model obsolete - "somewhere out there is a bullet with your company's name on it".

Technology is causing a market shift, leading to the emergence of new virtual competitors and a move towards online purchasing by top customers.

Poor customer knowledge also results from this change. A Fortune article from December 7th, 1998 by Gary Hamel and Jeff Sampler highlights these issues. Alexander Drobik, a Gartner researcher in Dublin, predicts that over 70% of multinational enterprises will lack a coherent approach to eBusiness by the end of 2001, which will result in reduced competitiveness. To address this problem, it's crucial to identify areas for action, define strategic degrees of action and act promptly before others do.

The process of discovering an Internet strategy fundamentally involves a process of exploration and there are no definitive solutions. However, this article has provided some helpful questions to guide this process. Three potential scenarios - 'Do Nothing', 'Opportunity Search', and 'Doomsday Competitor' - can help you navigate through the ambiguous terrain of the Marketspace. Michael Quinn, an eStrategy consultant who specializes in Internet strategy discovery, wishes you good fortune in your journey ahead.

Michael Quinn, who was previously employed as the Strategic Planning and Alliances Manager at Digital's European Software business in Galway, has extensive experience in the field of Ecommerce. He is also renowned for his collaborations with Professor John Sviokla of the Harvard Business School, his research on Internet Strategy in the Banking Industry, and his provision of board level Internet Strategy advice and briefings. For further enquiries, Michael can be contacted via e-mail at [email protected] or on 086-814-9819.

Michael delivers lectures on Trinity Institutes as well.