Business Final Chapters 9-16 – Flashcards
Unlock all answers in this set
Unlock answersquestion
The wage structure is almost always developed on the basis of job evaluation.
answer
True
question
After six months with the company, Betty's performance was evaluated by a graphic rating form. The ratings for each statement were added together to obtain her total score. In comparison with the other five employees in her unit, Betty received a very good performance appraisal. Betty experienced a(n) ____ appraisal method.
answer
objective
question
Sally wants to impress prospective employers with a summary of her background and qualifications for a management position. Her father, who is a businessperson, suggested sending a(n)
answer
résumé.
question
If Regency Electronics, a maker of consumer electronic products such as stereos, wanted to determine the relative worth of jobs within its organization, it would
answer
develop a job evaluation.
question
The team member concerned with the emotional needs of others is fulfilling what role?
answer
Socioemotional
question
Which of the following motivational techniques involves expanding a worker's assignments to include additional but similar tasks?
answer
Job enlargement
question
The first stage of team development is
answer
forming
question
For employee empowerment to work effectively, management must be involved and must perform all of the following functions except
answer
retain top-down management controls
question
An employee's attitude toward his or her job, supervisors, and the firm itself is termed
answer
morale
question
A key technique for increasing employee motivation is
answer
behavior modification.
question
Which of the following is not one of the steps in implementing the marketing concept?
answer
1. Obtaining information about existing and potential customers 2. Pinpointing needs and potential customers for further marketing activities 3. Mobilizing marketing resources to provide, promote, and distribute products 4. Obtaining new information about effectiveness of efforts
question
Roger's car battery dies while he is on his way to an important meeting. Which step is Roger at in the consumer buying process?
answer
Recognize the problem
question
All of the following are ways to collect useful marketing research information except
answer
impulsively stopping persons on the street to inquire about their buying habits.
question
A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target
answer
market
question
When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the ____ element of the marketing mix
answer
distribution
question
Burlington Coat Factory manufactures its winter jackets in April but does not display them in its stores until early September. Burlington recognizes the importance of ____ utility.
answer
time
question
Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.
answer
behavioristic
question
The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called
answer
marketing research
question
Which of the following is least likely to be a factor in developing a sales forecast?
answer
Number of salespeople employed by the firm's major competitors
question
Due to a recession in the United States and abroad, ski resorts have suffered from a lack of guests during the peak season. These ski resorts have felt a direct impact from ____ forces.
answer
economic
question
If the manager at Best Buy puts a sign up next to a Pioneer stereo that reads, "Only $199.99! $58.01 less than Circuit City," this is an example of what type of pricing strategy?
answer
Comparison discounting
question
Toyota was recently able to endure challenging times that required massive recalls affecting several million of its vehicles. Toyota has relied on its ___ to survive and continue to prosper.
answer
brand loyalty
question
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand. However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion. Refer to Click It, Inc. When Click It displays information on a product or its package, this refers to
answer
labeling.
question
There are two dimensions to a firm's product mix: volume and breadth
answer
False
question
Sheet steel to be used in making automobile fenders is an example of
answer
process materials
question
A discount from the list, or retail, price offered to intermediaries is a(n) ____ discount.
answer
trade
question
Refer to Click It, Inc. The multiple-unit pricing strategy suggested by Travis is a(n) ____ strategy.
answer
psychological
question
The stage in the evolution of new products in which the product is launched into full-scale manufacturing and marketing is called
answer
commercialization
question
A company's product mix usually must be changed to stay competitive.
answer
True
question
Markup pricing is easy to apply, although it is difficult to determine an effective markup percentage.
answer
True
question
Advertising appropriations may be based on all of the following except
answer
the ad agency's compensation
question
A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.
answer
True
question
A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing _____.
answer
stock-out costs
question
Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising
answer
institutional
question
Advertising appropriation should be based on the historical average of the company's advertising expenditure
answer
False
question
Abercrombie and Fitch, a nationwide clothing store, in a(n) _____.
answer
chain retailer
question
A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.
answer
feature article
question
A business model represents a ____ in a business situation.
answer
group of common characteristics and behaviors
question
Advertising and the sales revenues earned from sales conducted over the Internet are popular
answer
revenue streams
question
According to a survey by eMarketer, ____ percent of U.S. companies with more than 100 employees are using social media tools for marketing.
answer
80
question
A reduction in price that is offered to customers who accept slightly damaged or soiled merchandise is referred to as
answer
a sales allowance
question
The ending cash balance reported on the statement of cash flows is the same as the net sales amount reported on the firm's income statement.
answer
False
question
While chief executives and financial officers are currently not subject to criminal penalties, they are required to certify periodic financial reports
answer
False
question
Long-term liabilities need not be repaid for at least one year
answer
True
question
All of the following are classified as fixed assets except
answer
computers held for resale.
question
The return on sales ratio indicates how effectively a firm is transforming its sales into profits.
answer
True
question
Debts that are to be repaid in two years are referred to as
answer
long-term liabilities
question
The number of times a firm sells and replaces its merchandise inventory in one year is known as its
answer
inventory turnover
question
Data are always in numerical form.
answer
False
question
According to the accounting equation, cash, inventory, equipment, and real estate are classified as owners' equity.
answer
False