BUS 190 Quiz 6 – Flashcards
10 test answers
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Which of the following would be catagorized a "push" promotional strategy? Question options: A) A 30 second radio advertisement. B) A social media campaign with coupons. C) A full page color advertisement in the newspaper. D) An outside sales force cold calling targeted customers.
answer
An outside sales force cold calling targeted customers
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The terms marketing, advertising and public relations are synonymous. Question options: True False
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False
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How many days should it take to measure the success of a marketing strategy? Question options: 10-20 days 90-120 days 120-180 days 30-90 days
answer
30-90 days
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The most significant problem with utilizing a Cost Based and/or Comparative Based pricing methodology is that you might actually price your product to low. Question options: True False
answer
True
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When developing a marketing plan it is important to consider your product to be just the physical good or service provided and not the total package of benefits a customer will receive. Question options: A) True B) False
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False
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According to the lecture, which of the following is not one of the unique marketing challenges faced by entrepreneurs? Question options: A) Limited time and urgency to get to market. B) Limited reach to target markets. C) Limited market information. D) Limited financial and managerial resoruces.
answer
Limited reach to target markets
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