The internet has brought about a technological revolution in video sharing within the business world. This innovation is being incorporated into marketing strategies across various industries.
Video sharing has had a tremendous impact on business, revolutionizing the way companies operate and how customers use their services. It has also played a critical role in reshaping the value chain and introducing a new distribution medium (Haley, 2007). For businesses worldwide, video sharing is an indispensable tool for achieving objectives through electronic communication technology. As the internet evolves, it becomes more than just a platform for research and communication but transforms into a global marketplace (Felix, 2006). To succeed in this environment, organizations must understand and respect each nation's unique cultures and beliefs where they operate. Adapting language alone is not sufficient when utilizing video sharing websites; incorporation of local cultures and
...social systems is essential.
In the 21st century, a company that is aware of and caters to varying client needs will flourish. Youtube.com has revolutionized the lives of individuals globally by providing a convenient and effortless means of sharing videos and transmitting information amongst people from diverse locations.
Youtube.com is a highly favored means of video sharing and new mass communication technology, catering to various businesses requiring a wide reach to promote their brands. The website is efficient in disseminating information, entertainment, and business strategies. Its revolutionary platform has led business people to utilize video sharing and information dissemination techniques that greatly enhance the economic value of their companies (Cornfield, 2006).
Youtube.com, founded as a micro enterprise in the United States in 2005, is a highly sought-after online video sharing service provider. Its operations, including turnover and share value
have experienced rapid growth due to its implementation of innovative technology following its public floatation in 2005 (Dyrli, 2006). Additionally, the website functions as an information broker with sales conducted through online processes.
Youtube.com is considered a disruptive technology due to its small but growing inventory, and the outsourcing of its operations. The best way for the organization to manage this innovative video sharing platform is through an interactive strategy, involving alliances with competitors, online companies, and service providers (Perkins, 2006). Despite a few prior video sharing websites, Youtube.com stands out as one of the first pioneers in American and worldwide video sharing. Today, the platform's ambition continues to drive its success.
Our goal at com is to utilize our brand and business model to establish ourselves as a top video sharing website in a friendly and cooperative manner.
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